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The Inbound Methodology

Inbound marketing is the most effective online marketing strategy. Rather than annoy prospects with interruptive advertising, focus your efforts on being highly visible and attracting them with something of value.

Attract

You want visitors to your website, but not just any visitors. Inbound marketing helps you attract the right kind of visitors—those who are truly interested in what you have to offer. By focusing your efforts on them, the rest of your marketing plan unfolds seamlessly.

How do we attract the right clients to your website?

With paid search, segmented advertising, content strategy and social media marketing.

attract high quality  leads and turn them  into customers

Convert

Collect your website visitors’ contact information and you’ve just converted them into leads. Why would they want to give you this information? You must provide them with something of real value. Enter your content strategy: ebooks, video, kits and other materials that will help them make the decision to buy.

How do we convert your website visitors into leads?

With optimized website design, landing pages, retargeting, content strategy and campaign analysis.

Close

It’s time to nurture those carefully collected leads and turn them into paying customers. What do your potential clients want? They want to know that your product or service is the best fit for their needs. Move them down your sales funnel with personalized marketing and close the deal.

How do we help you close?

With email marketing, conversion optimization and retargeting.

Delight

What was once a positive user experience on your website must now become a positive client experience. Continue to delight your

customers after the deal is made and you’re on your way to creating brand equity. The best advertising is word-of-mouth. Let your current customers advertise your business for you!

How do we help you delight?

With premium content, social media and email marketing.