SOCIAL MEDIA MANAGEMENT
Social media is one of the most important marketing tools for modern businesses but simply having your company listed on social channels isn’t enough. You need a marketing force backing your company to build your brand image and get your message in front of the right target audiences. With our expert content creation and management, we do all this and more to increase your reach and engage your customers.
Social Media Advertising is what takes initial engagement with your brand and leverages that into sales. Our social media advertising takes the relationship building and brand personality creation from social media management and focuses, fine tunes and retargets it into a strong selling force.
Unlike social media management, advertising allows for a more direct approach which includes a call to action and more sales-focused strategies. Because the advertising side targets customers who have already engaged with your company or purchased from you, they are more open to a direct sale.
When you choose True North Social’s Social Media Advertising services, we’ll look at data about your customer segments and create focused marketing campaigns that will work with and enhance your social media efforts.
There are many potential pitfalls when it comes to social advertising. If you try to sell to an audience before they’ve engaged with your company, they are not going to feel compelled to buy. Similarly, if you use the same sales tactic for all your audience segments, consumers won’t feel like you care about them personally.
True North Social helps you avoid these pitfalls and many others by customizing our approach to each audience segment and fine-tuning each aspect until we get the perfect blend of tactics for your company and your customers.
PHOTOGRAPHY & VIDEO
Quality Social Media Photography & Video is critical to boosting your brand’s image and market reach in both organic and paid marketing. When you choose us for your image creation, we employ professional grade equipment and software to create pieces which combine superior quality and innovative imagery with your brand’s personal aesthetic.
Why are pictures and videos important to social media? A wide range of studies has shown that social media posts with an image or video are far more likely to engage audiences than those that are just words. As a user scrolls by, words tend to blend into each other, but an image is instantly more noticeable.
However, that doesn’t mean that just any image will do. With True North Social’s photography and video services, we’ll create and curate the kind of images that grab viewers’ attention and make them want to click, watch and share to further your reach.
Want to see what we can do for your brand’s image? Check out our gallery for examples.
Influencer marketing is the newest incarnation of word of mouth marketing. Companies get help from celebrities to advertise their products in a less in your face way than running a traditional commercial or magazine ad which is more appealing to young consumers.
Who can be an influencer? With the growth of viral media, an influencer is no longer just a celebrity you see walking the red carpet. Instead, they can be anyone with a large following of their own and who hold influence over that following. YouTube stars, Instagram models, and Twitter gurus who have carved out a niche on social media for themselves can also help build your brand. For example, a clothing line can get its brand boosted if a popular Instagram fashionista is seen wearing that brand or Tweeting about how she loves the style, quality, color etc.
How do we help you leverage Influencer Marketing? Influencer marketing isn’t quite as easy as sending a celebrity a product and hoping they like it and promote it for you. While this might work, there are a variety of things that can go wrong with this. If you choose the wrong celeb, your product could actually lose popularity with your target audience if they don’t like the person who’s promoting it for you. You also need the proper media contacts to ensure your product gets into the right hands and that the influencer you’ve chosen knows how to promote your brand.
With True North Social, we have the connections and experience to get your brand in front of the right audience in the right way. By using careful market segmenting and analysis we can pinpoint which influencers are best for your brand and what type of promotions your audience will respond to.