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SVP, Strategy

Job ID  2016-13314

Job Location US-California-Irvine

Posted Date  2/20/2016


Job Description:

The SVP/Group Strategy Director provides deep insight into internal and external factors affecting the client’s business, marketing, and digital presence.  The SVP Director defines the opportunity space for transformation, as well as the vision, strategic framework, and specific solutions required to deliver against identified opportunities, consumer needs, and specific business and marketing goals. The SVP/Group Director is a visionary leader who "connects the dots" around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients.

 

This highly collaborative role interfaces heavily with internal team members and C-level client contacts throughout the strategy development process as well as execution. The SVP/Group Director leads cross-functional engagement teams across a range of complex project types with multiple components.  These may include research and insights, valuation and business case development, establishing a digital vision, organizational design, process optimization, digital roadmap development, future state visualizations, and other modules depending on client need.


Responsibilities:

STRATEGY DEVELOPMENT


INNOVATION AND INSIGHT

  1. Primary consumer research using a wide range of traditional and modern research mechanisms
  2. Secondary research
  3. Internal client capabilities assessments
  4. Proprietary forecasting and trend spotting / analysis


ENGAGEMENT MANAGEMENT

 

QUANTITATIVE ANALYSIS

 

ORGANIZATION & GOVERNANCE

 

DIGITAL THOUGHT LEADERSHIP


MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION

 

SERVICE DELIVERY AND EXECUTION

 

CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT

  

MEASUREMENT & EVALUATION

 

PEOPLE & TEAM MANAGEMENT


Qualifications:

 

This can be both full-time and part-time opportunity.


Brand Overview:

Motivated and inspired by what's next, PurpleZ helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, PurpleZ has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/ecommerce and media services enable transformational work for big clients. purpleZ’s team of 50+ experts spans 20 regions, including Australia, Canada, China, Germany, India, Italy, Japan, Singapore, the United Kingdom, the United States and  middle-east. PurpleZ. Think Business.™