Over the last centuries, big companies like Mercedes Benz, Starbucks & Harley Davidson have used brand extension, whereas brands like Coca-Cola, FedEx & Colgate went with the line extension strategy.
Read MoreOver the last centuries, big companies like Mercedes Benz, Starbucks & Harley Davidson have used brand extension, whereas brands like Coca-Cola, FedEx & Colgate went with the line extension strategy.
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