What are the Top 5 Goals of Marketing in 2022?

Do you want to develop your 2022 marketing strategy? We discussed many aspects throughout the process; go to market, support, product features, etc. The methodology forced the team to think in new ways and maintain a strategic focus for the coming year.

Don’t have any goals for your marketing in mind yet? Well, let us give you several ideas with this post of ours. That’s what we’re here for!

Click Here to Read More about Marketing Trends.

1. Try to Focus on Personalization in Your Marketing

Modern consumers like to feel valued by the brands they love, especially social media. Customers expect customized product recommendations and special offers tailored to their special needs rather than generic ads and emails.

This is why you have to start prioritizing personalization in your marketing in 2022. Here are some of the essential practices:

  • Try to send emails as a person, not a company.
  • Try to segment your email database and personalize your messages.
  • Try to create landing pages geared toward various marketing personas.
  • Try to target content to speak to the specific needs of different marketing personas.
  • Try to use the real names of your recipients in email messages.
  • Try to answer to prospects and customers on social media.

Click Here to Read about Email Marketing Trends in 2022.

2. Try to Optimize for Voice Search in Your Marketing

55% of households are expected to own smartphones by 2022. This is a 42% jump from today’s household ownership numbers. 53% of Americans who own smart speakers search for local businesses.

These numbers might be enough to tell you that you need to leverage voice search optimization as soon as 2022 arrives.



3. Try to Invest in Online events in Your Marketing

Online events like product launches and webinars are always a good way to get the word out about your business. Whether you have a large business or a small one, there are hundreds of advantages when you host an online event, like:

  • Get access to your audience.
  • Developing your content marketing.
  • Increasing your ROI.
  • Forming a deep connection with prospective and existing customers.
  • Building trust.

4. Try to Adopt Marketing Automation in Your Marketing

2022 will be the year that we’ll see more and more data-driven marketing campaigns being used across a broader scope of industries.

Adding marketing automation to your marketing strategy makes it more effective because you can automate your workflows.

With marketing automation, you can:

  • Organize your lists.
  • Keep your content engaging.
  • Have a lead generation strategy.
  • Establish goals and expectations.


5. Try to Focus on Educating in Your Marketing, Not the Hard Sell.

As Digital marketing experts estimate, Americans are exposed to 4,000 to 10,000 ads daily. Many people stopped purchasing into hard-selling tactics!

As you begin your 2022 marketing journey, ensure that you’re set on delivering more education-based content rather than focusing on sales talk. Finally, an educated prospect is far more likely to purchase one who has no idea what you’re selling.

Here are four basic ways to educate your audience through marketing:

  • Use your product/service page copy, blog, and other on-site elements to inform visitors.
  • Produce educational and entertaining videos.
  • Present online courses.

What is the Importance of Goal-setting in Marketing?

Marketing is all about goals. Without goals, you’ll never know whether your work is worthwhile or if your business is on the right path.

In other words, you’re completely lost. You’re going nowhere.

Marketers who write down their goals are more likely to turn them into reality. A study showed that marketers who set their goals are 376% more likely to succeed than those who don’t. Also, 70% of these goal-setters end up achieving them.

 Why plan now?

If you’re not aware, Google announced that cookie tracking would end in early 2022. This is terrible news for your business. You’ll have to make some changes. And we’re talking about important ones. Tracking users is necessary to many advertisers and companies. Still, with increased privacy concerns, the option to opt-out of third-party cookies and their tracking means digital marketers have to find other ways to data.

In addition, the Covid pandemic has forced businesses to go digital. This means consumers have followed the same way. Even once the global pandemic ends, consumer habits will remain.

Marketing experts predict that digital and content marketing will become more critical than ever. Direct-to-consumer (D2C) marketing will be overcome. Customer retention should be prioritized more actively.

 Final Thoughts

We’ll be seeing all businesses have more marketing options in 2022. It will be a successful year for you as long as you’ve set your goals as early as today. Good luck!

There may be unpredicted changes in the industry that will necessitate an adjustment to the marketing strategy. With ongoing communication among department leaders and team buy-in, you can stay the course to achieve your marketing, sales, and, most importantly, your business goals. Quarterly reviews of sales and marketing goals and results allow fine-tuning to keep your plan on track.

PurpleZ, as a powerful sales and Marketing Agency in Irvine, implements marketing strategies to increase your sales and businesses. We planned to add new sales and marketing strategies for Southern California small businesses during the last months of 2021, and then we put it into practice as 2022 began.

With new strategies at hand, we help you stand out in your target market. We keep up with sales and marketing trends to overtake and outrank your competitors.

To document your sale plan, we evaluate how well your sales process engages prospects best and directs them to the purchase path with your strategic goals, ideal customer, and the buying journey.

 To document your marketing plan, we evaluate and document your Marketing process, from setting goals identifying your audience to creating content and marketing them.

We highly suggest if you are a business owner with high goals in 2022, Call Us Now.



  •         Meyers, K. 2021 (September, 28). 5 Steps to Help You Develop Actionable 2022 Marketing Goals — A Client’s Strategy. Piworld

  •         Berman, Sh. 2021 (December, 15). 5 Marketing Goals for 2022. Atartupnation

Araz Davari
Araz Davari

Leave a Reply