Here Are the
Development Platforms We Work On
Ruby on Rails
We are specialized in creating contents such as Ad Copy, Banner Design, Brochure Writing, Flyers, Infographics, Newsletters, Packaging Copy, PPC Ads, Sales Emails, Sales Pages, Slogans, Taglines, Videos, and Script Writing.
Web Application Development for Southern California Small Businesses in 2023
PurpleZ, a top Web Application Development company in Irvine, implements the most powerful methods and tools for small to mid businesses in Southern California. The fundamental goal of all web applications is to facilitate the completion of one or more tasks. Unlike visitors to traditional content websites, users of web applications arrive with specific goals and expectations in mind. Our developers use different tools such as Sublime Text, jQuery, GitHub, Sass, and more based on the customer’s goals and needs. Our professional web application developers develop and manage software packages, website installation programs, Programming web application codes, Programming content, and page links.
Benefits you can gain from using web applications include accessibility across devices for users, customization for different devices, integration with other systems, increased flexibility and scalability, and data security.
PurpleZ’s Stages to Custom Web Application Development
Analysis and Audit
Our custom web application developetment unit discovers your unique needs and uses that information to better inform our design tactics.
Our custom web application developers develop multiple designs and prototypes, then narrow down the options for you.
Our web application development team carefully build and create databases for collecting, storing, sorting, and graphing your data through your custom web application development.
UX Work Flow
We plan a UX workflow that outlines all the steps within your UX process, from doing UX research to wire framing, prototyping, and UI UX design.
Choosing the Right Tech
We research and test available technologies and choose the best ones to help you create beautiful and functional custom web apps.
Passing all of the previous steps, we build the custom web application to meet your specific needs and test its quality and security.
Reasons for Developing Custom Web Application in Southern California
Custom web application development is critical because of the bright role of websites in eCommerce revenue. Likewise, the elaborated importance of customers buying behaviors.
Like looking for products on the Internet by their phones and the effects of time in their decision-making process.
These lead to thinking of having a web app since users don’t have to take time to download them because web apps don’t need to be installed.
Having a custom web application can be considered as a step forward in your business’ growth strategy.
You can have one website that is suitable for iOS, Android, Windows, and mackintosh users simultaneously with the help of web application development, boosting your revenue.
Regardless of developing a web app, many business managers pay for mobile app development, and website development, separately.
Although it yields some benefits, the cost is noticeable for small-sized businesses or startups. Moreover, the process of having two different interaction platforms is time-consuming as well.
Considering web application development, it is possible to save time and money and simultaneously promote the user experience and boost your sales.
However, it is vital to know which kind of web app is suitable for your eCommerce.
A Static Web Application Benefits
- A static web application loading time satisfies your audience since there is no need for any server-side alteration, delivering immediately to the web app user’s browser.
- The static web app security is well enough, besides the easy setup-security configuration.
- The static web app is cost-effective and provides good performance.
The Advantages of a Dynamic Web App
- The most significant advantages of a dynamic web app are easy updating, good flexibility and scalability, and making a responsive design of the web application quickly.
- The interactive and user-friendly interface of the dynamic web app makes a professional look.
- With the help of the admin panel in the dynamic web app, business owners or website managers with no coding skills can manipulate the web application.
An Ecommerce Web Application Benefits
- An eCommerce web application development’s role is like an online showcase in which customers search through the catalogs, compare and buy your products.
- The eCommerce web app promotes your user’s integration and interactivity and improves user experience, making them loyal.
- The attractive and unique interface of the eCommerce web app impacts directly on your users’ first sight. So, web app development improves your brand identity, boosting your revenue.
The Benefits of a Portal Web App
- With portal web application development, you provide a vast domain of authority to your audience, such as having access to forums, search engines, email, chats, etc., on your website.
- Portal web apps are good choices for business owners or website managers who tend to alter the website interface or content consistently without informing the programmers.
The CMS Web Application Development Advantages
- With the help of CMS web applications, you can improve your users’ interaction with the website, soaring your sales.
- There are free, user-friendly, easy handling and, valuable platforms that are sufficient for any eCommerce that needs CMS web apps, like WordPress and Drupal.
- Using the CMS web app is a fruitful approach for small and mid-sized businesses and startups regarding SEO and digital marketing.
Which web app is the best choice for you? Don’t know? Don’t worry! You have us on your side.
Discovering Functional Requirements in the Web Application Development
The web application development teams need to know your desires, requirements, and goals to choose the best web app and provide the appropriate design for you.
Likewise, the web app database and the coding language are other critical issues that are hinged on your needs and goals.
For instance, the technical team requires to know which coding platform react.js, node.js, angular, ASP.net, Laravel, or ruby on rails, etc., are the best choice for your web app.
Since the different requests result in various functional appearances, having a clear understanding of your target audiences, your brand prospects and your business strategies are critical at the very first moment of developing your eCommerce web app.
Analyzing and Market Research for Developing Custom Web App
Designing your custom web app requires the fulfillment of market research and analysis.
Marketing experts help web app developers to overcome this phase. It is essential to investigate and compare your rivals’ media and their web pages’ performance to decide how far the interface design of your web app should be unique.
Similarly, web app developers must find out to what extent your web app functions must obey common trends.
Need a hand to analyze your competitors in the market? Our marketing experts help you.
UI/UX Design and User Research for Your Web App
User research is another essential stage in developing your web app since UI UX design directly impacts your users’ interaction and their impression, their experience, their loyalty, your brand identity, and as a result, your income.
The developer team uses the data and information provided by the user experience researchers to design your custom web application based on your target user’s behaviors.
Prototyping and Testing Your Web Application
After sufficient research, ideation, and prototyping the concept of your custom web app, it’s time to test it as well.
In this phase, the web app developers focus on the usability and interactivity of the solution. Several methods like blueprinting, using customer journey maps, wireframing, card sorting, and so on are implemented to test the web app prototype with a sample group of your customers.
Benefits of having custom web application development
Are you looking to stay ahead of the competition and make your business more successful? Then a custom web application development is just the thing for you. It allows you to create a unique solution to help your company grow and prosper simultaneously.
You can improve your customer experience
When you have a custom web application, it’s specifically designed for your business; when it comes to issues, you can adapt the software to suit your customer’s needs instead of having to adapt them to use the software.
This is particularly important to increase employee efficiency or improve customer satisfaction.
Custom-made web apps are more secure
Custom web applications are also much more secure. You can add security measures specific to your organization, such as using a secure coding language or database and a secure hosting provider.
For example, suppose you have sensitive information about customers or employees. In that case, it’s essential to make sure that this information is not compromised by hackers who could access the system through unauthorized means.
To ensure maximum security for your business data, custom-built apps use industry-standard encryption techniques and authentication protocols so that only authorized users will have access to the systems they need while maintaining server-side control over all critical data at all times.
The web app development cost is worth it
If you’re looking for the best web application development service, you should know several reasons it is worth it.
A custom-made application will have a unique and more secure solution than ready-made ones. It can also improve your customer experience and give you more space for creativity.
To find out whether or not having a custom web app is the perfect selection for your business, here are some benefits that will help you make the best choice:
- Better security – Custom applications use secure protocols and frameworks that help prevent hacking attempts. They also use encryption technology to keep data safe from hackers and other unauthorized users who may want to get access to your private information.
- Unique solutions – The developers behind custom apps can build them based on specific needs, which means they’ll work perfectly with what’s already there instead of being forced into something generic like most prebuilt options offer today (which isn’t always ideal either). This way, each one becomes more customized towards functionality needs and performance features so that everything works together smoothly without any problems arising down the road – unlike many other types available online today!
More space for creativity
Custom web applications are made for specific needs, allowing for more creativity during development. You can build a web app that is unique to your business and better suited to meeting customer needs than what’s already been done before.
Customers are more likely to use custom web apps because they’re made with their preferences in mind. If you’re looking for an edge over competitors, try going custom!
Custom applications are better than the ready-made ones
Custom applications are better than ready-made ones. Here’s why:
- Custom web apps are unique and tailored to your needs. Ready-made apps have been designed by people who don’t know you and can’t possibly imagine what you need in your business or organization. They’re not personal, so the user experience is probably subpar, too.
- They are more secure than ready-made ones because they’re made with security in mind from the beginning—and if they’re not, well, you can add it later!
- They cost less because they aren’t built on top of complex frameworks with lots of extra features (that almost always require more maintenance). Instead, these apps are created with leaner programming languages and frameworks that do one thing well (instead of many things poorly).
- Finally, custom web application development gives you more creative control over how your website looks and works to reflect exactly what works best for YOUR brand!
Custom web applications are better than ready-made ones. They give you a unique solution, which is good for your business and your customers. Since these apps are only available in some places, they can help attract new users who may become loyal customers too!
Creating the Web App’s Database Architecture
Designing your web app database architecture is equally important as your web application interface. Architecting your web app database lets you change, modify, delete and do other things to your data as easily as possible.
Due to the different layouts of various database management systems, choosing the right database management platform for your custom web app is crucial. For example, the method you can use to reach the first data and the structure of data in the hierarchical database are significantly different from those of the operational database of a web app.
Development, Test, and Post Launch Support for Your Web Application
The new journey will begin for developers in the web app development process just after launching the web application. The same is true for mobile app development as well. So, it is to say that, after launching your web application with the help of users’ feedback, our web application development team will fix any probable bugs using usability, reliability, and efficiency tests once more. Then the upgraded version with the optimized performance and new features will be available as your ultimate web app.
The web application development design and efficiency play a critical role in your user impressions. Don’t let your competitors overtake you by having better interaction with customers.
- Custom Website Design
- Mobile Responsive
- Layout & Image Selection
- Search Engine Optimization
- Information Pages (WordPress)
- Online Store Add-On
- Web Pages
- Web Copywriting (500 words per page)
- Wordpress Website Maintenance
- Additional Web Pages
- Dedicated Account Rep
- Video Placement (Provide Video or Purchase a LYFE Video Plan)
- One-time two hours of consultation
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What our clients
say about us.
Full Service Marketing Services“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
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Strategy + Creative + Marketing“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
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Creative + Content + Marketing“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
Top SEO Company Award
Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
Best Social Media Marketing Agencies in Irvine Badge