Boost Business with Local SEO

In the ever-shifting and changing world of SEO, link building is the one skill that holds perhaps the most value of all. Even more than that, it is the net result of several other skills combined. In practical terms, it is a form of marketing, only marketing that leads to marketing if that makes sense!

Simply put if you want to gain a wider audience in the professional circles, you need to have other people mentioning you on their websites or in their conversations online (which can be in multiple different forms like discussions on forums,  blog posts, podcasts, reposts, comments and more). The best way to do this opposed to visiting them personally and paying them to feature you is by building links.

It is an invaluable skill to possess, as well as an important technique and tool to know and master.

Local SEO Explained

Local SEO is an effective way of marketing a business. It allows businesses to promote their products and services to their local customers regardless of their size. What separates local SEO from other SEO techniques is that it leads your business to local customers at the exact time they want your service, or are looking to buy a product. To achieve this goal, local SEO uses multiple strategies to get your business to rank higher on search engines such as Google and Bing, and business directories such as Superpages, Yelp, Foursquare, Google My Business listing etc. This means more eyeballs get to see your business while carrying out a search for the products or services that you provide.

A local SEO company can offer an extremely targeted approach to your online marketing strategy that’s much more effective than paying for an advertisement in the local newspaper or dropping brochures on front porch steps. Local SEO companies offer lead generating SEO techniques so that you’re seen by your target audience.

When it comes to Local SEO, investing in an experienced local SEO firm is one of the best ways of promoting your business online. At True North Social, we take a holistic approach to your local SEO needs, with the main focus on conversions, ensuring that your business is able to rank higher on Google for specific searches. We are able to make this possible by targeting your area of service, to help increase foot traffic towards your business.

We offer our local SEO services to both small startups and enterprise level companies that are looking to get ahead in the game in the local market. We are a company of seasoned professionals who understand the unique nature of search engines and their relationship to local SEO. As part of our local SEO services, we have adopted a cross-platform approach that is able to combine search engine optimization, social media and other strategies to help locally based companies dominate the SERPs.

The trimming down of the “Local 7-pack” to the “Local 3-pack” has drastically changed the look-n-feel, along with the navigation within the local packs. The move to 3-pack listings obviously makes competition for page-one listings even more difficult, which is the main reason why your business needs to hire a Local SEO company. The Google Local 3-Pack listing is associated with Google Maps and has been continuously growing in importance when it comes to local searches with geographic relevancy. What this means is that rank in the local 3-Packs have a significantly higher potential when it comes to click-through traffic, which eventually leads to a higher conversion rate.

It is imperative that your business is found on Google Maps. Our local SEO specialists can improve your maps listing by completing your profiles, claiming missing listings, inspiring reviews, and standardizing all NAP data to ensure your business is found locally.

We take care of your business listing citations, which is one of the most important components for ranking higher in Google’s local ranking algorithm. Our local SEO specialists help build and standardize citations from well-established portals such as Yelp, Yellow Pages etc. In doing so, we ensure that your business can be found easily whenever a relevant keyword search is carried out by a searcher.

Businesses are able to do well when their websites are highly regarded in the local community, and this also means that those websites are looked at strongly by Google. Our local SEO specialists help identify where your site needs to be listed.

Thanks to multiple research tools and local SEO techniques that we have perfected through the years, our SEO experts are able to work hard to find relevant, authoritative websites from within your industry for link building opportunities.

By correctly using schema markups, it’s possible to drastically improve how well your website ranks in the organic results pages. This is what many online marketers fail to realize. Data markups are used by search engines to get a better idea about your business and what your business is all about. Along with providing unmatched lead generating SEO services, we also take care of other areas such as local schema markup that will have a positive impact on your business.

Back in the day, it was difficult to read the mind of Google to find the best ways of ranking higher up on Google’s search engine’s page. Thanks to our dedicated specialists in local SEO, and years of experience, we are able to navigate through the maze of SEO tricks and techniques, using specific local SEO tactics that are tailor-made for your business.

Unlike other SEO companies in the area that provide local SEO services by using automated techniques and shady search engine optimization practice, at True North Social, we offer all our clients comprehensive SEO and social media services that get your company noticed while still following the rules, regulations and local search optimization best practices for small business local SEO. In this way, our local SEO company offers local SEO for business you can rely on and watch your business grow organically.

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