Social Media Strategic Planning

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OC#1 Social Media Strategic Planning Services

Create Unique Social Media Plan

Based on your target audience and the best social platforms, we create a content and engagement strategy to attract and engage your customers.


Social Media Audit

We are experts in helping you understand where you have opportunities for improvement and how you beat your competitors with a full detailed report to improve your business results with a comprehensive approach.


Continuous Social Media Support

Our social media advice and services are comprehensive to guarantee constant help to your team whenever you have a question and get stuck.

What we do

Social Media Planning Services for Southern California Small Businesses in 2021

PurpleZ, as a top social media strategy planning company in Irvine, Orange County,  helps you create powerful social media marketing. We are one of the bests in the social media marketing plans in Southern California. Based on your main marketing goals and tone of voice, we create a social media calendar to help us know when and how to distribute and promote social media posts. We do analyze and optimize results to determine how social media marketing performs. We are experts in social media planning on every social platform with effective and engaging design and content.

With effective and powerful social media planning and strategy, we help corporations improve their brand’s recognition and loyalty, make more chances of conversions and enhance your conversion rate, increase website traffic, and provide better customer service. We provide you with the data, information, education that you should follow to grow your business. We are specialized in understanding your marketing goals, finding your perfect customers, and creating ways to engage them.

2021 Purplez’s Steps to Social Media Strategic Planning

Step 1

Choose the Best Social Networks

Our first important step is to find the best social networks for your business according to our research of the target audience, business goals, time.

Step 3

Create Social Media Strategy & Calendar

In this step, we create a clear social media calendar based on how and when to schedule social media posts to get better reactions.

Step 2

Complete Social Profile Visual

We visit your social media profiles to complete their photos, covers, bio, and information to show your professionalism and engage your visitors.

Step 4

Plan Social Media Content

After analyzing marketing tools, we plan your unique and engaging social media content to have the most impact on your customers.

10 Social Media Strategy for Small Startups with PurpleZ in 2021

It takes a great deal of creativity, motivation, and persistence to a successful social media strategy planning for small startups.

Over the past decade, the number of social media users has risen to 3.2 billion users. Due to the success of platforms like Facebook, Twitter, and Instagram, businesses are unlikely to ignore them. Social media is the most popular form of communication today so that marketers can control the eyes, ears, and wallets of targeted users.

Most small businesses lack the resources to implement a social media marketing strategy on every social media platform. Therefore, small companies must effectively utilize their time and advertising budgets. In contrast, startups do not have to struggle with social networking. Social networking, on the other hand, does not have to be difficult for startups. To get started, check out these items.


  • Develop a Social Media Strategy

Using social media is essential to startups, but few understand what makes it so effective. By making your objectives SMART (specified, measurable, achievable, relevant, and time-bound), you’re more likely to achieve your goals. We provide new businesses with specific goals and timetables.


  • Be Careful not to Overburden Yourself.

It can be overwhelming for entrepreneurs to view themselves as media companies that must produce videos, blogs, and podcasts to stay relevant. In this case, a company’s marketing resources will be spread too thin, resulting in a weak marketing campaign. Then, our team expands to other platforms after getting to know a few key platforms well. Consider the importance of quality over quantity.


  • Learn What Your Audience Needs

Companies often make the grave mistake of just promoting their website. Most small businesses fail to inform customers about their solutions when they advertise their business, services, and employees. Advertising does not appeal to clients; instead, they seek to solve their problems through relevant content. We show why your service is the best way to meet a customer’s needs.


  • Social Media is All About Communication.

Engage your audience in the discussion and learn what they want to hear. Writings for young entrepreneurs should be instructive, motivating, and persuasive. Don’t forget to add a call to action to each piece.

Whatever your brand is selling (product or service), make sure you include the customer’s emotions in the brand’s messaging.

Keep the conversation going when you respond to a question. Most social media messages and comments posted to a company’s pages are not responded to. Startups should allocate time to respond to comments and letters from customers in their social media strategy. The interaction turns social media into an enterprise sales channel.


  • Organize Your Time

With the help of social media technology, we help startups plan in advance their positions and analyses to save time. Creating a social media plan depends on how PurpleZ engages with customers on social media. The following guidelines explain how frequently we post on our various social media platforms:

  • Instagram: Connect and engage on Instagram with regular posts and daily stories.
  • Facebook: provides a daily opportunity for small businesses to communicate with their customers.
  • Twitter: Plan a series of daily tweets based on your online audience once you’ve established one.
  • LinkedIn: Update your LinkedIn profile once a week with relevant content.


  • Stay on Top of Trends

You don’t need to jump on every meme that goes viral. If you want to understand what users are searching for on social platforms, you should keep track of social media trends. Your content will become more relevant over time if you follow this process.


  • Mix up Your Formats

Format your website differently. Every time we post on your social media pages, we change up the format. Try posting a JPG instead of a GIF. If you usually post still images, try posting a video instead. Also, reap the benefits of all the formats available on each social network, such as Stories or Live video, in addition to helping you learn which layouts are best for different content (we’ll talk about that later) and diverse audiences.


  • Quality is More Important than Quantity

The sheer magnitude of social media marketing choices available to small businesses may seem overwhelming; none of them are mandatory. Content development for a few key channels is more important than being on every network.

Your social media posts must be valuable. It is our main strength to provide high-quality content and to be truthful. It’s pointless to try to fulfill every desire. Take advantage of places where your target audience is already spending time online. As a starting point, master one or two social media channels. Having mastered these can help you to broaden your efforts.


  • Make Use of the Right Tools

Utilizing effective social media involves using tools that optimize or clarify much of the work.

You can increase your efficiency by using various tools that mean you don’t need to hire a whole team of social media specialists to use social media for your business.

Our favorites are listed here.

  • Managing Engagement

The PurpleZ dashboard will centralize all notices and messages focused on your company in a single location. Then, without accessing each of your social media accounts individually, you can react and interact.

  • Analyses

It is easier to visualize the performance of your social media campaign if your data analysis is consolidated. You can generate detailed reports about your social media performance based on our analysis.

  • Illustrations

Consider using tools to help you create eye-catching images for your posts if you’re having trouble.


  • The Curatorial Process

Creating new content to share every day can be challenging. You can benefit from great content. It involves sharing a high-quality post by another blogger (with their credit, of course) that can be an excellent way to keep your followers engaged while providing them with value. We locate and organize shareable content.


  • Monitor and Improve Your Performance

As you implement a social media strategy, you need to monitor what works and what doesn’t will improve your performance.

It’s time to refine your strategy after you assess how well it’s working. By making simple changes, PurpelZ increases your efficiency and success.


  • Custom Website Design
  • Mobile Responsive
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  • Online Store Add-On
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  • Web Copywriting (500 words per page)
  • Wordpress Website Maintenance
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  • Dedicated Account Rep
  • Video Placement (Provide Video or Purchase a LYFE Video Plan)
  • One-time two hours of consultation


  • Add-On

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What our clients
say about us.

Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

CEO-founder, Archer Pilates

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Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Reza Mirbeik

President, VIP Group

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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.


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Orange County Best Marketing Agency Award

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Best Marketing Agency Orange County California Award

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