Brand Development

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OC #1 Brand Development Approaches to Distinguish Your Image

Economic Approach

The economic approach consists of marketing mix parameters (4 P’s of marketing that consist of product, price, place, promotion) which play a pivotal role in building a brand development strategy.

Identity Approach

In the identity approach, the brand is associated with corporate identity. The desired identity leads us to take action for the brand, that is, purchase.

Consumer-Based Approach

In a consumer-based approach, the brand is attached to consumer associations—monitoring customers of how they act to offer an environment and products for their needs.

Personality Approach

In the personality approach, the brand is linked to a human-like character. This model is seen in movies, music videos and sports events, etc., to entice customers to buy products.

Relational Approach

In a relational approach, the brand is like a practical relationship partner. Companies use a mutual relationship between a customer and a brand to create a feeling of companionship.

Cultural Approach

In Cultural Approach, the brand is considered as a part of the broader cultural context. This approach includes the aspect of cultural consumption. It foretells what might be coming in the future, how the world is changing, and how the trends impact customers.

What we offer

Brand Development in Southern California for Small Businesses in 2023

PurpleZ, as a top brand development strategist in Irvine, implements the latest strategies for Southern California small to mid-sized businesses.

In our advanced plan, we analyze the strengths, weaknesses, opportunities, and threats (SWOT) of your business and what you are going to display in the market.

A SWOT analysis helps you better communicate your business’ message to your target audience. Hence, we consider the problems you are going to solve, the features, disadvantages, and advantages of your product.

Discover + Inspire



  • Discover & identify business personality
  • Conducting market research
  • Logo design
  • Competitor analysis

Design + Develop



  • Logo and visual identity
  • Brand development
  • Conducting market research
  • Branding manual

Implement + Grow



  • Logo, identity, typography
  • Style guide
  • Digital collateral design
  • Advertising graphics

An attractive and meaningful brand is essential to differentiating your company from the competition. We develop your unique brand with the latest brand marketing strategies and optimize your brand positioning. We develop your visual identity, create an exceptional customer experience, create content, unify your social media channels. Our brand development process helps you establish a strong brand identity, creates a distinctive brand, and develops brand loyalty.

2023 PurpleZ Brand Development Process

Step 1

Knowing your business

In this step, we do a SWOT analysis to get more details about your business, customers, competitors, products.

Step 3

Creating your resources

We outline specific branding guidelines, and create a logo with tagline to promote your business, then start.

Step 2

Identifying your audience

We research your audience’s demographics, and behavior via product reviews, forums and testimonials.

Step 4

Tracking your progress

Before tracking your progress, we need to consider the volume of your website visitors and social media shares.

What Is Brand Development? 

Brand development is the continuous process of maintaining the customer trust of your brand. This trust results from successfully creating and distinguishing your company’s image, products, and services from your competitors.


In other words, it is your tool for maintaining consistency in terms of quality, trust, and value that customers find in your company.


What Are the Steps Involved in the Brand Development Process? 

The entire process consists of the following steps:

Determining What You Are Branding 

Typically when we talk about branding, we think about products and services (normally the case). Still, it is good to remember that almost everything can be branded, even a person or the company itself.

Anyway, Before anything else, you have to know precisely what you want to do the branding for, your desired position, what you are promising with the brand, and what story you want to tell your target market.

With the help of an expert marketing agency, you can find the answers to the above questions.


Researching Your Target Market

Many startups think that they know who their target market is but in actuality, they don’t.

Therefore, professional market research is required to understand who your target market is, their likes and dislikes, what challenges they face, and how you can help them overcome those challenges.

Coming up with Your Brand Identity

Every brand has to have an identity. In other words, you have to have a good answer(s) to the question, what can my brand offer or stand for that other brands don’t?

In this step, you have to define what you are offering and how your target market can benefit from it.


Creating a Name, Tagline, and Logo

At this step, you might be already excited that after going through all the hard parts, you get to give a name to your product and company. However, still, proper consideration must be given to all three tasks in this step.

First, the name must appeal to your target market, and your tagline must resonate with them.


Logo development is also critical as it can encourage optimism and promote interest and trust in your target audience. So choosing the right design style, color, and typography must be paid attention to.


Launching the Brand 

It is finally time to offer your product or service to the market. However, launching the brand cannot happen in isolation.

Product launch campaigns, awareness campaigns, and landing pages are among the courses of action to establish your brand effectively.


Managing Your Brand 

Even if you handle all the previous steps flawlessly, you still need to ensure that your brand goes forward successfully.

Therefore, you need a dedicated marketing team that monitors the brand’s reputation, continuously conducts research, and keeps the updates as the market evolves.


Want to have us manage your brand? Click here.


What Are the Advantages of Branding Your Small Business? 

  • It helps you stand out in a saturated market.
  • It gives you credibility.
  • It leads to customer loyalty.
  • With a clear brand, you can charge what you are worth.
  • Established branding will make it easier to introduce new products and services.


Let’s see how an effective brand strategy can boost your business:


  • According to Building a Story Brand by Donald Miller, Providing a vision of how a customer’s lifestyle could be better if they engage with your services/products could prove massive success for your business.
  • 89% of shoppers stay loyal to brands that share their values.
  • 43% of customers spend more money on brands they are loyal to.
  • If you consistently present your brand regardless of the platform, it can increase revenue by up to 23%
  • 59% of shoppers prefer to buy from brands they trust
  • 44% of US consumers give gifts purchased from trustworthy brands, especially during the holidays.

What Does PurpleZ’s Brand Development Services Include? 

Our services include all or some of the following steps:


Initial Discovery 

First, we have a quick chat with you to understand your needs and what phases we think are necessary to be included in your development.


 Consultation and Survey with You 

Depending on your convenience, we can sit down with you one on one over a coffee or have an online meeting with you to go through a very in-depth survey with you.

At this stage, we gather insights to help you craft your brand criteria. For example, we determine who your biggest competitors are and what makes you different from your competitors.


How much involvement we have here is up to you; we can provide you a survey link and ask you to fill it in your own time, or we can take you through each insight and put the answer together.


Crafting Your Brand Criteria 

Based on the data gathered in the previous section, we provide you with concise and clear points on your top key values,  recommended brand style (design style, naming style, positioning, etc.), and your business culture and voice.


Once you also are happy with the given strategy and agree that it best represents your business, we move to the next phase.


Brand Design Concepts

We use the brand criteria determined in the previous step to give you recommendations for what your brand needs to include. These recommendations include brand name & coloring, your business tagline, and logo shape that best reflect your value and criteria developed earlier.


 Shortlisting Design and Selection 

So at this stage, we finally settle on your brand design and corporate identity. You may just select one of the design concepts presented to you.

In many cases, it is not that simple, though, and includes going back and forth in changes, revising, mixing, and matching to present you the most suitable option.


Designing Your Corporate Identity

Once we have crafted your identity that reflects your business, it is time to leave the job to our talented graphic design team to put together your full corporate identity.

This might include the design for stationery (your business cards and letterheads), brochures, advertising design templates, website design, vision, mission statement, email signatures, and everything else you would use and reflect corporate identity.



It is finally time to make people aware of your brand. There are many ways to go about creating awareness for your business. Among these are pay-per-click advertisements, social media campaigns, and blogging.

How Does PurpleZ Help You? 

At PurpleZ, we understand your needs, craft & create your brand criteria based on them. Our marketing experts also launch your & establish brand awareness for your target audience.


If you need help for developing your brand, contact us online or call us at  +1 (800) 213-7303


  • Initial consultation
  • Create the main message
  • Custom designed logo
  • Slogan
  • Color Palette
  • Presentation Template
  • Two additional logos variation
  • Typography
  • Four sub-marks
  • Email template
  • Font recommendations
  • 4-6 on brand photos
  • Web icon
  • Social Media Graphics
  • Brand Management
  • Brochure design and print (1000)
  • 500 printed business cards (double-sided- full color )
  • Brand Mascot
  • Collaterals
  • Packaging
  • 25% off a new website




Let’s Transform Your Business Today


What our clients
say about us.

Full Service Marketing Services
“We have a great business relationship with PurpleZ.
We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

CEO-founder, Archer Pilates

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Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Reza Mirbeik

President, VIP Group

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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.


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