Who is a content marketing consultant?

A content marketing consultant creates a strategic marketing plan centered on designing and sharing valuable, relevant, and consistent content to attract an audience, leading to action.



What are the types of content?

Blogs- Blogs are the most common type of content. You can write blogs depending on your target audience’s needs and problems. The length of your blogs will be determined by your goals, ranging from 700 to 1500 words, and blogs more than 2000 words are the best for ranking on Google. Blogs must include visual elements. To keep readers interested, you may want to add visual elements to your post. Content with visual elements like images and videos gets more views and shares than text-only content. 70% of businesses are predicted to use visual content heavily in their marketing efforts in 2024. (Venngage, 2020).

Videos- Video is the king of online content. With the ever-growing popularity of videos, a majority of marketers turn to video marketing.

61% of businesses use video marketing in their content planning. 91% of marketers believe that video content has become more significant during the pandemic. (HubSpot, 2024).

Infographics- Instead of presenting all the information in text, many businesses will create infographics. When you use infographics, you help readers catch the most critical information at a glance that catches their attention. Many marketers consider infographics a vital marketing medium.

41.5% of marketers consider infographics the most important platform for media campaigns. (Venngage, 2020)

Guides- Guides are a great way to give users a copy of your content. These informational guides tend to be longer than content articles. In creating guides, you have people sign up to get them. By having people enter their emails to download your guides or ebooks, you expand your subscriber list and add credible leads for your business.

Do Content marketing and content strategy differ?

Content marketing is the act of creating, sharing, and promoting content to engage users and lead an action from your target audience.

Content strategy is researching, analyzing, and planning your content based on your business goals. Say you make three blog posts and automate them to post to your Facebook, Linked In, and blog for the upcoming weeks. It is your content strategy.

Content marketing is closely related to marketing rather than creation. When you have your content created, you can reach out to influencers and other blogs to share your content.

Why do online businesses battle for implementing excellent content marketing strategies?

Content marketing consultants use content to promote their business and expand the awareness of their brand. According to content marketing statistics, 78% of companies have a team of one to three content specialists. (SEMrush, 2019). 70% of marketers invest in content marketing. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)

How successful is content marketing strategy?

With ever-growing online businesses, a content marketing consultant makes sure that content marketing gains its importance so that 36% of enterprise marketers say they’ve shifted paid advertising budget to content marketing; 60% of B2C marketers are committed to content marketing.



What are content marketing trends in 2024 and beyond?

Post pandemic evolves content marketing strategy for all businesses. Businesses keep revolving around content as it helps their business and sales dramatically grow. Building content communities, using influencers more, doubling SEO, repurposing content across channels, expanding voice search, and going live with video and webinars are the leading content marketing trends.

What are the main tips for content marketing?

The first thing is to get great ideas by searching more, using analytics tools, question websites, google hints, and more. Then, create personas, identify their behaviors, needs, and expectations, go after specific target keywords with your content, evaluate your content and ensure your content reflects your brand, implement SEO services to outrank in Google.

A quick summary of the content marketing checklist in 2024

  • Setting SMART goals
  • Building target audiences
  • Auditing existing website content
  • Developing content guidelines
  • Brainstorming content ideas with online resources
  • Establishing a CMS
  • Measuring actionable metrics

Blogging examples: Hubspot: Writing in-depth blog posts/ Adding content upgrades such as ebooks / Creating an educational and content sharing hub/Creating videos. 

Visual content: Shutterstock is an excellent image business, and it has used its reputation to make a resource that everyone can use. It attracted thousands of social shares and more than 6 billion site visits, including images, video, and music.

LinkedIn: LinkedIn has proceeded to use this approach by producing more marketing guides, so it’s a sure bet it’s working for them.

What do statistics say about Content marketing strategy?

 According to Hubspot 

  • WordPress users write about 70 million new posts and 77 million new comments each month. (WordPress, 2020) 
  • Blogs are one of the three forms of media used in content strategies today. (HubSpot, 2020) 
  • 89% of content marketers used blog posts in their content creation strategy in 2020 
  • 70% of marketers tend to invest in content marketing. (HubSpot, 2020) 
  • Web traffic is one of the primary measurements of success for content marketing strategies. (HubSpot, 2020) 

 According to Content marketing institute

  • 44% of respondents state that the impact of the pandemic on their B2B content marketing strategy is moderate at best, while 25% claim that the pandemic has a significant effect on their content marketing efforts. (Content Marketing Institute, 2020)
  • 66% of B2B marketers state that they made short-term and long-term adjustments to their organization’s content marketing strategy. (Content Marketing Institute, 2020)

 Is content marketing right for my business?

The right content will grab new customers, and with an attractive lead in place, you can capture more of those leads. One study from HubSpot found that businesses that consistently provide fresh content to their blog see as many as 126% more leads than those without a blog. The consistent production of content skyrockets website traffic, and as traffic increases, so do conversions. 


Want to get a content marketing strategy? Contact us online and call us at +1 (800) 213-7303