OC #1 Brand Reputation Management Techniques Outshine your Competitors
Industry analysis analyzed competing brands in your industry to position your brand. Track competitors and rank each by size, service model, brand reputation management, and target market segment.
The strategic analysis considers the main capabilities, strengths, and weaknesses of your own company. By identifying what your company can do to outperform your competitors, you can better understand where to position your brand.
Advertising campaigns are the central part of brand reputation management. Advertisements in traditional media and emerging media such as social networks can ensure lasting first impressions on a wide range of potential customers.
Public relations can help you to convert more customers into loyal and repeat purchasers.
Brand management for Southern California Small Businesses in 2023
PurpleZ, as a top brand reputation management company in Irvine, implements the Brand Management programs for Southern California small to mid-sized businesses. You need groundbreaking and unique ideas to create a brand that takes you far away. We take into account three main components to manage your brand. First, we create a unique selling proposition setting you apart from competitors. We review your market and products to see if your product fits into the market, your competitors, your brand durability, and cost-effectiveness. Second, we design a basic plan for evaluation and a sustained plan for future re-evaluation. Third, we pay specific attention to your brand assets including visual elements, brand messaging, social media accounts, websites, and apps.
The Benefits of brand reputation management
Managing a brand’s reputation is a crucial part of every business in 2023.
Reputation is generally defined as how your brand is implemented in customers’ minds and their perception of it. Public image of a company can make money for their brand or take it away from them.
Maintaining a positive image is the key for developing a successful brand reputation management system and great reputation means even greater and long-term customers who are willing to work with you.
There are multiple factors on what influences your online reputation; your customer support, service pages, quality of content and how they’re displayed around your website are only some of these factors. Usually companies use a CRM (Customer relationship management) software to identify their customers’ problems and solve them immediately to prevent any harm to their brand.
In this section, we’ll discuss the benefits of brand reputation management and it’s importance below:
Significant Boost of Income
What’s the first thing that customers do before purchasing the product/service from your website? They usually check your online reviews, right? They read these reviews in order to see what other people say about the brand they’re looking to purchase from and others experience from the brand.
Having excellent 5-star reviews is one of the benefits of having a brand reputation management service. Companies with negative reviews don’t get as much profit and opportunity when compared to ones that have several positive reviews.
It assists in building a unique brand image
The loyalty of a business is ruined the moment a negative event happens and everything gets out of hand. Negativity and unmanaged damage control from the brand could make a business lose it’s respect in a matter of hours and make all the hard work that employees worked on a project or a campaign go to waste.
Fortunately, an effective brand reputation management strategy could prevent all of that and more by casually reviewing customers responses on your website, social profiles and search engines; As Hersh Davis Nitzberg, from repair bad reputation quote said “Reputation building does not just suppress negative information but focuses on building the long-term value in a positive reputation”.
Discover + Inspire
- Discover & Identify Business Personality
- Conducting Market Research
- Logo Design
- Competitor Analysis
Design + Develop
- Logo and Visual Identity
- Brand Development
- Conducting Market Research
- Branding Manual
Implement + Grow
- Logo, Identity, typography
- Style guide
- Digital Collateral design
- Advertising graphics
2023 PurpleZ’s Principles to Brand Reputation Management
Brand Reputation Management
Brand reputation management refers to how the general population and your target audience perceive the character, status, and quality of your brand.
Brand loyalty is when a customer is dedicated to a particular brand over their competitors.
Brand recognition indicates how easy it will be for target audiences to recognize your brand without hearing or seeing the brand name.
Brand equity creates value through reputation, impression, and perception.
- Initial consultation
- Create the main message
- Custom designed logo
- Color Palette
- Presentation Template
- Two additional logos variation
- Four sub-marks
- Email template
- Font recommendations
- 4-6 on brand photos
- Web icon
- Social Media Graphics
- Brand Management
- Brochure design and print (1000)
- 500 printed business cards (double-sided- full color )
- Brand Mascot
- 25% off a new website
Let’s Transform Your Business Today
What our clients
say about us.
Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
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Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
Best Social Media Marketing Agencies in Irvine Badge