Industry Analysis

Industry analysis analyzed competing brands in your industry to position your brand. Track competitors and rank each by size, service model, brand reputation management, and target market segment.

Strategic Analysis

The strategic analysis considers the main capabilities, strengths, and weaknesses of your own company. By identifying what your company can do to outperform your competitors, you can better understand where to position your brand.

Advertising campaigns

Advertising campaigns are the central part of brand reputation management. Advertisements in traditional media and emerging media such as social networks can ensure lasting first impressions on a wide range of potential customers.

Public Relations

Public relations can help you to convert more customers into loyal and repeat purchasers.

PurpleZ, as a top brand reputation management company in Irvine, implements the Brand Management programs for Southern California small to mid-sized businesses. You need groundbreaking and unique ideas to create a brand that takes you far away. We take into account three main components to manage your brand. First, we create a unique selling proposition setting you apart from competitors. We review your market and products to see if your product fits into the market, your competitors, your brand durability, and cost-effectiveness. Second, we design a basic plan for evaluation and a sustained plan for future re-evaluation. Third, we pay specific attention to your brand assets including visual elements, brand messaging, social media accounts, websites, and apps.

The Benefits of brand reputation management

Managing a brand’s reputation is a crucial part of every business in 2023.
Reputation is generally defined as how your brand is implemented in customers’ minds and their perception of it. Public image of a company can make money for their brand or take it away from them.

Maintaining a positive image is the key for developing a successful brand reputation management system and great reputation means even greater and long-term customers who are willing to work with you.

There are multiple factors on what influences your online reputation; your customer support, service pages, quality of content and how they’re displayed around your website are only some of these factors. Usually companies use a CRM (Customer relationship management) software to identify their customers’ problems and solve them immediately to prevent any harm to their brand.

In this section, we’ll discuss the benefits of brand reputation management and it’s importance below:

Let’s begin!

Significant Boost of Income

What’s the first thing that customers do before purchasing the product/service from your website? They usually check your online reviews, right? They read these reviews in order to see what other people say about the brand they’re looking to purchase from and others experience from the brand.

Having excellent 5-star reviews is one of the benefits of having a brand reputation management service. Companies with negative reviews don’t get as much profit and opportunity when compared to ones that have several positive reviews.

It assists in building a unique brand image

The loyalty of a business is ruined the moment a negative event happens and everything gets out of hand. Negativity and unmanaged damage control from the brand could make a business lose it’s respect in a matter of hours and make all the hard work that employees worked on a project or a campaign go to waste.

Fortunately, an effective brand reputation management strategy could prevent all of that and more by casually reviewing customers responses on your website, social profiles and search engines; As Hersh Davis Nitzberg, from repair bad reputation quote said “Reputation building does not just suppress negative information but focuses on building the long-term value in a positive reputation”.