Lights, Camera, Action!

There is no better approach to reaching your target marketing audience than making a business video. The most effective way to describe your business’s goods and services and how they may help clients is through corporate video production.

A carefully created corporate video can help build credibility and trust for your business and effectively communicate information.



What is corporate video production?

Corporate video production uses audio, video, and other multimedia components to communicate with customers. Corporate movies can be used for advertising, customer or employee training, etc.

These movies frequently advertise a business, its goods, or its services. They might be developed as a part of a sponsorship program or fundraising effort.

Types of Corporate Videos

Corporate movies come in various styles and can serve several functions. Corporate movies are frequently used for the following purposes:

  • Marketing and advertising – These videos frequently advertise a good or service and raise brand awareness. They might also be combined with social media sites like Facebook, Twitter, and Instagram to reach those who might not otherwise see them on television or in other forms of traditional media.
  • Training – For employees at your company to learn how best to serve customers or clients (or even other departments within your organization), it’s important that they have access to training materials like manuals or handbooks; however, these kinds of resources can sometimes be difficult if not impossible for people newer on staff who haven’t been trained themselves yet! This is where video comes into play again because it allows everyone involved, including upper management down through low-level employees, all access knowledge quickly without wasting valuable time printing out pages upon pages worth reading before being able to apply those lessons learned effectively onsite during working hours.”

Pre-production Phase

  • The first phase in video creation is pre-production, and it’s essential to your success. Planning will help you avoid extra expenses and obstacles later in the process.
  • To start with pre-production, you need to create a storyboard that outlines your ideas for shots and scenes for your video. You should also write a script for each scene based on what’s been decided in the storyboards (every scene should be described by its setting/location, characters involved, and action taking place). Then comes the shot list- essentially just an inventory of shots needed for each scene so that everyone knows what they’re doing during shooting day! It helps keep things organized while ensuring everyone knows exactly what they need before shooting begins. Last but not least: budget! Preparing one ahead of time will save everyone from having any last-minute surprises come up during production because no one was prepared enough beforehand, either financially or creatively.

Production Phase

The production phase is where your video comes to life. This is where you determine the filming style, find a location for the shoot, and hire the right talent.

You’ll also need to plan your shoot days and prepare everything necessary before they start. Once they start shooting, they’ll capture all those great moments in front of their cameras so that when it comes time for editing later on (which we’ll get into below), you have plenty of footage to choose from!

Once editing has been done and tested internally on our end, we will send over an edited copy for client approval before sending the final master files back out over Dropbox or Google Drive so that clients can download them onto whatever device works best for them!

Post-production Phase

The process of editing and perfecting your video is known as post-production. Before it is finalized, you can review the rough cut, check it for mistakes, and make any required adjustments.

When you’re ready to move forward with post-production services, PurpleZ can help you create a polished final product that will wow your audience and showcase what makes your brand stand out.

Optimizing Videos for Distribution

Once you’ve created your video, it’s time to share it with the world. When optimizing videos for distribution, there are several things you can do.

  • Optimize for search engines: This means adding title tags and meta descriptions that accurately describe what the video is about. Ensure the keywords used in these tags make sense when read out loud by someone searching YouTube or Google. You should also include transcripts of any spoken dialogues to help people find specific sections of your content online.
  • Ensure that your video is optimized for social media. Each social media network, including Facebook, Twitter, and Instagram, has different ways of sharing films. For instance, if someone wants to post a link on Facebook but doesn’t have much room left in the description box because they’ve already posted other links or photos there (which frequently occurs), try using an “endless loop” technique where instead of just posting one link at a time like most people do; keep clicking “Post Link” until all desired links have been added without having any extra space left over after each post goes live! In this manner, even though there wasn’t enough room, viewers won’t miss anything crucial beforehand.”

Legal Considerations

When making your business video, there are some legal issues to remember. If you wish to utilize something protected by copyright, like music, you must obtain the owner’s consent.

SoundCloud or another online service that enables users to share their work with others can be used for this. If they have websites where they sell their music (or other creative works), you could also gain permission by contacting them via social media or email.

It’s crucial for you as the producer/director/cameraman/editor/etc.

To obtain the approval of any subjects in your video who did not give their authorization for their picture or likeness to be used in this manner before posting anything publicly online.



Hiring a Corporate Video Production Company

You’ll need to look for a few key things to find the perfect corporate video production company.

  • First, make sure that the company understands your business and its goals. They should also explain how to achieve these goals by creating an engaging video that conveys information about your brand or product in an easy-to-understand way.
  • Second, check out their equipment before signing any contracts: what kind of cameras do they use? Are there backup systems in place so nothing gets lost during filming?
  • Thirdly (and most importantly!), check out their budget–you want to avoid surprises when something goes wrong later!


What is a corporate videographer?

A corporate videographer is a professional who specializes in creating videos for businesses. They’re responsible for the entire production process, from pre-production to post-production. A corporate video is not just an advertisement but rather an effective marketing tool that helps businesses build their brand and increase sales.

A good corporate videographer has extensive experience working with clients from various industries and understands how to approach each one differently so they can deliver the best results possible.

How much does a corporate video cost?

The cost of a corporate video depends on the length and complexity of your script, as well as whether or not you’re working with actors and crew members. 

The more people involved in creating your video (actors, directors, editors), the higher your production costs will be. If you have an extensive script that requires multiple locations and props–or if you require us to hire outside talents like actors or musicians–it will also affect how much it costs to produce your project.

Why is corporate video production important?

Production of corporate videos should be a crucial component of any marketing plan. Businesses nowadays must connect with clients and stakeholders in an engaging, graphically rich manner.

Corporate videos can be utilized for a number of things, such as:

  • Marketing and sales – Corporate videos are an excellent way to promote brand utilities to reach potential customers on their own terms. They’re also useful for a social media marketing strategy, including short-form content like Instagram Stories and Facebook Live videos.
  • Branding – Corporate videos help build trust with potential customers by demonstrating the quality of your products or services, as well as establishing your company’s expertise in its field–both factors that contribute strongly towards making them more likely to buy from you over competitors who don’t have such assets available on their websites/social media channels, etc. This applies equally well whether we’re talking about B2B companies looking for new clients (ease-of-use), retail stores trying out new product lines before launching them nationwide/globally, etc.

How long should a corporate video be?

Your business video’s length will rely on the goals you have for it. Two to three minutes is the typical length for a business video, but longer or shorter videos can effectively communicate your message.

A longer video may be necessary to explain something in depth or show more than one product or service in action.

Longer videos also increase production costs because they take longer for producers to shoot and edit – so if budget isn’t an issue, go ahead! However, if cost is important (and usually is), keep things short and sweet!


Corporate video production is one of the best ways to reach your audience and clients. It offers a platform to highlight your business identity and is perfect for delivering complicated messages interestingly and entertainingly. Choosing the one that best meets your needs can be challenging with the various possibilities currently on the market. But if you stick to the advice we’ve provided above, you should be able to locate the ideal match for your project!

Book a free marketing consultation from PurpleZ today!