What is brand strategy consulting?

A brand strategy consulting represents what you stand for, a promise you make, and the personality you carry.

What are the main elements of brand identity?

Brand identity is the character of your business and the promise you make to your clients.

Brand name: It refers to the word or phrases used to distinguish the company, product, service, or concept and other central values of the brand

LOGO: A logo is a visual label that identifies the brand with its design elements.

Theme line: A catchphrase or a tagline, such as “Just do it.” for Nike

Shape: Physical shape is like the peculiar shape of the Coca-Cola bottle or the Volkswagen Beetle that can be used as a brand identity element

Graphics: Graphics are those Brand Elements that can also bring a brand to our attention in a second.

Color: Consumers instantly recognize a brand by color.

Sound: Sound can help in forming a brand’s identity as the crucial brand element.

Smell: The smell of a brand adds to the overall elements of the brand identity.

Taste: Taste is another crucial brand strategy consulting element that you can use to differentiate yourself from the competition. For example, McDonald’s is quite famous for its French fries.

What are the brand’s most valuable assets?

A complete perception of the power of the assets within your brand’s identity is crucial for quickening growth and creating a competitive advantage.

Elements in your brand’s identity are brand assets, evolving your brand. They need to be distinctive and relevant. Every brand owner should know that these elements trigger emotion associations and brand recognition.

What are emotional associations might you use in branding strategy consulting?

The emotional association can take your customers beyond brand loyalty and makes them your brand advocates.

The consumer first knows your brand, then likes your brand, and finally trusts your brand and feels an emotional association with it.

People become emotionally associated with a brand for several reasons:

The brand holds for something important to them. It shares values with them. It is unique, admirable, consistently interacts with them, makes them feel good.

Want to induce emotional associations with your customer?

What are the benefits of brand strategy consulting?

It gives your business identity, makes your business memorable, urges consumers to buy from you, and supports your advertising

What features make a brand memorable?

Some features of brand strategy consulting is that to make a brand name easier for people to remember; These common features are:

Accessible: People can easily interpret it, spell it, or Google it

Meaningful: It communicates your brand character, enchants an image, and promotes a positive emotional connection.

Distinctive: It is unique, memorable, and outshines your competitors.

Visual: You can convey it through design, including icons, logos, colors, etc.

Future-proof: It can evolve with the company and maintain relevance—and be adapted for different products and brand extensions.

Stick your brands in the customer’s mind

What are the main brand strategy consulting plans that PurpleZ implements?

Brand positioning: Brand positioning is the positioning of your brand in the memory of your customers. It is the strategy used to set your business apart from the rest.

Brand positioning helps a business to differentiate itself from competitors. This differentiation helps increase brand awareness, communicate value, and justify pricing, impacting the bottom line.

Brand Management: Brand management is a marketing function that uses procedures to increase a product line or brand’s value over time.

Our Brand strategy consulting managers work to ensure that both aesthetic/tangible and intangible aspects of a brand are consistent. They promote packaging, product or service quality, marketing campaigns, and the customers’ emotional experience.

What are different types of brand strategy consulting?

Personal Branding: Personal Branding is used for a person instead of Branding for a business. It demonstrates a person’s character, personality, or work as a brand.

Product Branding: Product branding makes a single product distinct. Symbols are an essential part of product branding to help your customers identify your product quickly.

Corporate Branding: Corporate Branding is the act of applying the brand name of the company to advertising efforts. It is suitable for any business that wants to develop a reputation in the marketplace.

Cultural Branding: Cultural Branding is used for consumer brands like Coca-Cola and Nike, displaying a culturally relevant lifestyle to the brand audience.

Co-branding: A co-branding is a form of Branding that connects companies. Co-branding is a marketing partnership between two or more businesses.

Geo branding: Geo branding involves a set of place-based elements ranging from logos and slogans. Geographic or regional Branding calls upon images of specific products or services when the name is mentioned.

Online Branding: Online Branding, or internet branding, helps businesses to position themselves in the online marketplace. This type of Branding includes a company’s website, social media platforms, blogs, and other online content.

How does PurpleZ help you differentiate your brand?

Everybody wants a unique brand strategy consulting plan. As one of our services, branding development helps you have your distinguished brands, but how?

  • Tell a story that represents you
  • Bring unprecedented encouragement
  • Link your Brand to specific occasions
  • Price
  • Target a Market
  • Shared Values
  • Penetrate The Power Of Emotions
  • Focus On Design
  • Differentiate With Attitude
  • Customize

Want to get our brand strategy consulting service to accelerate your business growth?  Contact us online or call us at +1 (800) 213-7303

Statistics of brand strategy consulting

According to Statistics

  • 73% of consumers prefer a brand because of helpful customer service.
  • 1/3 of the world’s top brands include blue in their logos.
  • 72% of the best brand names are made-up words or acronyms.
  • 89% of buyers stay loyal to brands that share their values.
  • Brands with a blog generate 67% more leads.
  • Color improves brand identification by up to 80%.
  • Presenting a brand across all platforms can raise revenue by up to 23%.
  • 43% of customers spend more funds on brands they are loyal to.
  • 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
  • 73% of small businesses spend money on social media marketing as a part of branding efforts.
  • Social media (47%), company  website (21%), and marketing and advertising (12%) are the best three investments for developing an employer brand (smallbizgenius)