OC's #1 Copywriting Services to Convert Readers into Customers
Copywriting services have been proven to significantly boost conversion rates. Studies show that businesses that invest in professional copywriting services experience an average increase in conversion rates by 20-30%.
Effective copywriting services help businesses develop a clear and compelling brand messaging strategy. According to surveys, companies that prioritize strong brand messaging through copywriting have seen a 65% increase in brand recognition and customer loyalty.
Copywriting services play a vital role in improving a website’s SEO performance. Research indicates that optimized and keyword-rich copy can increase organic search visibility by up to 75%, resulting in higher rankings and increased web traffic.
Engaging copy captivates customers and encourages them to interact with your brand. Statistics demonstrate that businesses employing professional copywriting services witness a 60% increase in customer engagement through social media platforms, blog posts, and website content.
Well-crafted copy helps keep visitors on your website for longer periods, reducing bounce rates and improving user experience.
Data analysis indicates that businesses with effective copywriting strategies achieve an average 300% increase in ROI, driven by improved conversions and customer engagement.
Copywriting Services in 2023: Engaging with Your Target Audience in Southern California Through Advanced Copy
PurpleZ offers copywriting services for businesses in Southern California. As a copywriting service company, we develop copywriting ideas that help small to mid-sized businesses get their products and services into the marketplace.
Our copywriters communicate sales messages at once through billboards, magazine ads, sales letters, blog posts, and more. We offer the most appalling and engaging copywriting services using our best facilities, tools, and most creative ideas. We implement all standard and productive strategies, from describing your products to sell them to converting your readers to long-standing customers.
You’ve built a beautiful website. You’ve put together an engaging design, added enticing colors and photos, and created a clear call to action. Now it’s time to focus on the words that will make your sales letter or landing page resonate with your audience.
Copywriting services plays an essential role in any online marketing campaign — but it’s also one of the most challenging aspects of digital marketing. That’s why so many businesses hire copywriters: they need help crafting compelling copy that gets their readers excited about making that purchase!
- 1 PR Article
- Distribution of PR in 50 Websites
- 3000 Words per Month
- Up to 5 Keyword Research
- Normal Delivery (96 hours/article)
- 1 Revision
- Onpage SEO Optimization
- 1 royalty free optimized image per article
Small to Medium
- 2 PR Article
- 100 News Website Distribution
- 5000 Words per Month
- 10 Keyword Research
- Fast Delivery (72 hours/article)
- 2 Revisions
- Onpage SEO Optimization
- 2 Royalty Free Optimized Images per Article
- 3 PR Atricles
- 150 News Websites Distribution
- 10000 Words per Month
- 20 Keyword research
- Fastest delivery (48 hours/article)
- 3 Revisions
- Onpage SEO Optimzation
- 3 Royalty Free Optimized Images per Article
- 1 Marketing Meeting per Month on Zoom/Phone
- 5 PR Articles
- 300 News websites distribustion
- 30000 Words per Month
- Super Fast (24 hours/article)
- Unlimited Revisions
- Onpage SEO Optimization
- Unlimited 3 royalty free optimized images per article
- Ghostwritten, All Rights Transferred
- 2 Marketing Meeting per Month on Zoom/Phone
PurpleZ’s 4-Step Strategy to Engage Website Visitors
Audience and Goals
Understand your target audience and goals. Conduct market research to identify their demographics, preferences, and motivations. Define clear goals for your copywriting strategy.
SEO and Readability
Optimize your copy for search engines and readability. Conduct keyword research and integrate relevant keywords naturally. Use headings, bullet points, and concise paragraphs for better readability.
Craft persuasive copy that addresses audience needs and highlights product benefits. Use persuasive language, storytelling, and emotional appeals to captivate readers and prompt action.
Test, Track, Refine
Continuously test, track, and refine your copywriting strategy. Monitor conversion rates, click-through rates, and engagement levels. A/B test different variations of your copy to optimize your messaging and improve conversions.
Who is a copywriter?
A copywriter is a writer who specializes in marketing and advertising content. Copywriters write for various media, including print, web, video and social media and are often hired by marketing teams to create content for their clients. An agency or freelance may employ them.
What is the difference between a copywriter and a content writer?
Copywriters write copy (as in: advertising text), but this is not their primary role. Content writers create content for websites, blogs and other digital media—but again, this isn’t their primary role either (although it can be).
Why you need a copywriter
You’re the CEO of a small startup in the fashion industry. After hours of searching for answers on Google, you finally find something that looks promising: copywriting services!
Your first instinct is to hire a content writer and call it done, but as we’ve already covered, this isn’t enough—you need someone who can help create compelling narratives around your brand and products to make them more appealing to customers.
So let’s say you do some research and find out that there are two types of copywriters: content writers who can write blog posts and other short-form pieces (like press releases) and narrative/branding writers who focus on longer-form content like white papers or eBooks.
Copywriting is the art of writing content for a website. The goal of good copywriting is to help visitors understand what your business does, why they should care, and how they can contact you with questions or concerns.
Several components make up compelling web copy:
- Conversational tone – Writing in a conversational tone makes the reader feel like they’re speaking with someone who understands their situation.
It also helps establish trust between you and your customer before asking for any personal information like credit card numbers or email addresses.
- Concise length – You want as little text on each page as possible so people can easily find what they need quickly without having to scroll through pages full of filler words (like “and” and “the”).This will also help keep them engaged longer because there won’t be any unnecessary distractions while reading through the text itself. There will only be important information being communicated from one sentence/paragraph/section onto another one next door!
Copywriting elements to drive sales
Know what you are selling: You must get crystal clear on what you sell, the problem it solves, the benefits to your audience.
Know your audience: you should know about your audience, their needs, expectations, and interests.
Write compelling headlines: an effective headline makes readers curious, elicits an emotional response, establishes authority, and communicates benefits.
Limit readers’ options: you can include CTAs and links to direct your readers to take an action
Ask for sales: tell your reader to make decisions after telling your stories, introducing your products and their benefits.
Every business needs copy. Need copy? Let’s chat.
Every business needs copy. Most businesses have some need for copy, and some businesses need a lot of copy.
Copywriting is one of the most important parts of any successful business, and if it’s not done well, it can kill a company before they even get off their feet.
Copywriting services is about writing for your audience, but also about writing in a way that sells or persuades or informs or entertains your audience as well as informing them about what you do and what makes you special.
What services does a copywriter provide?
A company with copywriting services provides copies such as Websites, Landing Pages, Brochures, Sales Letters, Ads (online and offline), Press Releases, Blog Posts, Direct Mail, Flyers, Newsletters, Product Packaging, and White Papers.
Six types of modern copywriting services in 2023
PurpleZ offers six main modern copywriting, including:
SEO copywriting: SEO copywriting services helps you have high ranks on search engines, so your audience can find you. Well-written content offers genuine value to end-users while using relevant keywords; on the other hand, poorly written content with spammy SEO gets penalized by the Google algorithm. SEO copywriting can take the form of blog posts, articles, web copy, and product descriptions. It tends to be mixed with other types of copywriting, such as marketing, technical, and more.
Brand copywriting: Brand copywriting services gets you remembered by associating strong feelings with your brand. For this copywriting, we don’t assign the general copywriter. Instead, we use a creative copywriter who knows the business, audience’s needs, and psychology of selling.
Social media copywriting: Social Media copywriting services engages the audience through entertaining or valuable posts to remember the brand. Social Media copywriting means content distribution on platforms rather than the content itself.
Marketing copywriting: It can be content marketing, building trust by educating the audience; it can be online articles, website copywriting, which creates interest. Marketing copywriting helps you build a credible, attractive website for you to drive traffic to.
Technical copywriting: It acts as a manual/guide for beginners; it solves the audience’s problems and builds trust. User guides, eBooks, in-depth articles are of this kind.
Thought Leadership Copywriting: Thought leadership copywriting gives insights to the audience to create a strong impression; thought leadership deals with bigger ideas such as the industry’s future. It can be in Articles on LinkedIn or research paper which addresses a more sophisticated audience like CEOs.
Why is copywriting important fo businesses?
Copywriting is essential because it is lucrative, earns a Return On Investment (ROI), and achieves your business goals by convincing your target customer that your product offering will solve their need and offer them value. Copywriting strengthens your brand image.
Statistics on using CTA in Copywriting
According to DSIM, a 45 percent boost is boosted by making CTAs look like buttons.
47 percent of brands have a clear CTA on their websites.
Studies show that including a CTA on your Facebook page can increase your click-through rate by up to 285 percent.
56 percent of people have a FOMO on news and events. If you inspire a sense of urgency in your Ads, especially on social media, you get users to act.
Want the best website copywriting services for your business?
With a dedicated team of copywriters, PurpleZ is a good choice for professional copywriting services.
What our clients
say about us.
Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
Top SEO Company Award
Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
Best Social Media Marketing Agencies in Irvine Badge