What is conversion rate optimization?

Conversion rate optimization is defined as modifying your website and its elements to boost the conversion rate. A conversion is converting your readers to buyers of your website by persuading them to click on your CTAs. CRO analyzes the behavior of visitors and centers on what motivates people to engage with specific marketing elements. The proper Conversion Rate optimization methodology can provide incredible results.

Conversion Rate Calculator

How is CRO calculated?

There are three standard formulas to calculate the CRO.

CRO Formula 1

Divide your number of conversions by your number of visitors and multiply that number by 100 to get the percentage.

number of conversions (leads) ÷ number of visitors x 100 = Conversion Rate %

for example, if you get 200 leads and have 20000 visitors per month, then the CR will be 10%.

CRO Formula 2

In this case, divide net revenue goals by average sales prices.

New Revenue Goal / Average Sales Price = Number of New Customers

CRO Formula 3

The number of New Customers ÷ Lead-to-Customer Close Rate % = Lead Goal

A reasonable conversion rate is between 2 percent and 5 percent to be better than average. Having targeted a 2% conversion rate, you could try to have, for example, 2000 visitors and 40 customers.

Calculate your conversion rate

What are the advantages of CRO services?

  • Get real insight into strengths and weaknesses
  • Increase online orders and appointment scheduling
  • Increase website-generated revenue
  • Maximize website design for optimum UX and conversion rates

What parts of a Websites Benefit From CRO?

When we say a website has a high conversion rate, we mean that website is well-designed, well-formatted, and appealing to the target audience.

Conversions can happen all over your website:


Homepages play a pivotal role in drawing readers into and across your pages. You can insert links to product information, blogs, product ads, signup button, chatboxes, and more to engage readers more.

Pricing plan

CRO can assist a pricing page in converting visitors into customers.


A blog can encourage readers to go deep into the website and convert them into leads.

A clear example of generating leads is using CTAs in a blog to learn more about a topic by submitting their emails to get an ebook or industry report.

Landing pages

Landing pages are created to provoke people to take action.

If we use a landing page to share free resources with visitors, it can be optimized with preview content from that resource to encourage visitors to download it.

What do PurpleZ’s CRO services include?



Online marketing conversion analysis

An in-depth analysis of your online marketing campaign can help you attract the targeted visitors to your website.

Conversion funnel analysis

Conversion funnels are the paths through which your visitors follow before converting.

Conversion funnel analysis guarantees that qualified visitors stay on the proper path to conversions.

Website copy analysis

Professional copies provide the information to understand products or services while persuading qualified customers to convert. A compelling copy can convert eager visitors into conversions.

Aesthetic analysis

Website visitors expect a professional look across all pages of a website.

Make sure that all the pages of your website conform to your brand and are free from aesthetic errors, which will double the time visitors spend on your web pages, greatly enhancing your opportunities for conversions.

Best practices of Conversion Rate Optimization

  • Adjust your ad copy to your landing page.
  • Apply a pop-up form to enhance conversions.
  • Accumulate as much information as possible in your form.
  • Eliminate navigations from your landing page.

Statistics on CRO

According to blogging wizard

  • A dedicated conversion optimization funds may raise ROI by 30%
  • The A/B testing software market will increase to $1081 million by 2025
  • 17.8% of careers related to CRO earn more than $100,000 per year
  • More companies found conversion rate optimization useless in 2023
  • Using “submit” on your form can lower conversions by 3%
  • Relevant and compelling content can increase conversions by as much as 200%.
  • The email opening rate was 21.3% in 2020.
  • Clear and engaging email subject lines can increase conversions by over 500%.

How does PurpleZ help you?

PurpleZ converts your website readers to buyers. We optimize conversion rates throughout your website. Our team creates a powerful call to action that generates more leads, triggering your readers to the potential customers.

Want to have more leads and revenue? Contact us online or Call us at +1 (800) 213-7303