We know how to find the best social media influencer for your business as we specialize in researching various platforms.
Our Talent management team is full of people whose job is to connect influencers and handle contract negotiations, public relations, and many more.
We help you create the most creative content for your social media campaigns to succeed with the chosen influencers successfully.
Reporting & Analyzing
Our work has not been finished even after launching your social media campaign with top social media influencers. We report and analyze the results to figure out the errors and try to solve them.
2021 Influencer Outreach Services for Southern California Small Businesses
As a top-notch marketing agency that is an expert in creating social media campaigns in Irvine, Orange County, PurpleZ helps small businesses create powerful influencer outreach strategies. We are one of the bests in finding suitable and best influencers to make your business huge in Southern California. Based on your main marketing goals, we create a great compensation model to help us know how to pay the chosen influencers. This strategy also causes top influencers to know you better and be encouraged by the perfect payment models and offers.
Our Influencer outreach strategy helps your business cooperate with influential industry leaders, increasing your awareness in the future. This service is also beneficial for relationship development, link building, and content promotion. We connect with the top influencer on various social media platforms to improve your brand’s awareness; you should apply to grow your business and beat your competitors. We are specialized in understanding your marketing goals, finding your best social media influencer, and creating ways to connect with them.
Purplez’s Steps to Influencer Outreach
Define a Unique Campaign Goal
After defining your goal, finding the perfect type of social influencers is easy. We create a list of possible social media influencers that would be perfect for your campaign.
Build a Suitable Compensation Model
In this step, we find and build the best compensation model that works for your business to pay and engage top influencers to cooperate with you.
Launch Influencer Outreach Campaign
Now, it is a perfect time to begin your social media campaigns with top Instagram influencers or other ones to make a huge success.
Find Top Social Media Influencers
Setting up an audience based on location, demographics, and behavior.
Contact Social Influencers
Our next step is to find the influencers’ contact information. Then we figure out the best way to connect with them to have a better chance to make your case.
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What is influencer outreach?
As its name suggests, Influencer outreach is a powerful strategy for developing trustworthiness and raising awareness of your brand. In this type of marketing, you connect with those influencers who have the power to influence your target audience.
Is influencer outreach still effective?
It is still effective and beneficial to both the market and the influencer. If you are a food manufacturer or want to promote your business in food products, you can find food bloggers or tasters to advertise your business on their Instagram page. Social Media is a great platform where people make money from marketing their products or businesses using people who have lost followers.
How can I find influencers?
The first question that hits business owners’ minds is finding powerful influencers and what tools to use. The best tools to find them include:
BuzzSumo’s influencer search tool is a powerful tool to find social media profiles based on a specific keyword or what websites they share content from.
BuzzSumo breaks down each person’s influence, showing you domain authority, number of followers, and their number of retweets.
Hunter is a helpful tool to find people’s emails. Just type in the company website, and the tool generates a list of possible emails.
Hey Press is a simple search engine for finding influencer outreach and journalists. This research tool starts at $15/month.
There is no need to mention that Instagram is a widely used platform and popular among the young population. This platform is an excellent place to promote your business by influencers and get ranks, leads, and followers. Instagram classified businesses you want to reach out to. Here are Instagram pages of some influencers:
How can Social media influencers skyrocket your sales?
Companies collaborate with influencers to gain new customers and promote their brands. They are interested in teaming up with influencers rather than celebrities.
Your business can earn positive reviews and sales using the right social media influencers. Influencers dramatically impact every stage of this modern purchase journey: Awareness, Engagement and Action.
At the Awareness stage, they familiarize their audience with your brand identity. Their presentation skills are the perfect means for everything from initial product introduction to help consumers understand complicated features and benefits, thus raising awareness.
Engagement is the middle step that turn into action, Likes, shares, comments. Consumers tend to review a product or service and take steps toward a buying decision. Influencers can help move people one step further by offering compelling content leading people to learn more and share their experiences and recommendations.
In the Action stage, a campaign can use calls to action like sharing a coupon or a discount to hesitating consumers. These campaigns use social media influencers to drive customers and boost sales.
What are the top techniques for influencer outreach?
- Research top candidates before influencer outreach
In this stage, you need to find partners to develop a successful influencer relationship.
Interact with potential influencers
You should keep in contact with influencers by doing something such as liking and commenting on their posts, tagging them, and interacting in a friendly way.
- Tell them about the campaign
Now it’s time to craft a personal message. If you want to get a faster response, you can message them on Instagram.
- Be specific about your expectations
You should clarify them about your wants and priorities, what platforms you want to use, and the number of posts you expect.
- Be clear about payment
Payment for sponsored posts is a norm. You should make the partnership beneficial on both sides (you and influencers). You should consider perks and benefits as well as payments, whether it be a free trial of your software, free products for a specific time, or invitations to special events.
- Create compelling content
It is worth noting that 93% of influencer marketing campaigns now use Instagram Stories and boost their sales to 60%.
Both brands and influencers want to create and share content that matches their brand and audiences’ wants and needs.
- Nurture relationships
To keep in touch with your influencers, it is a good idea to send them a thoughtful thank you note and share the results from your campaign.
Influencer outreach statistics
According to 99 firms statistics
- Fashion (81.4%) is the most-developed influencer marketing industry,
- 51% of marketers work with up to 10 influencers a year.
- 84% of Instagram influencers are female.
- Micro-influencer campaigns drive 60% higher engagement.
- 58.5% of marketers aim to boost brand awareness with influencer marketing.
What our clients
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Full Service Marketing Services“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
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Creative + Content + Marketing“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
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