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A company’s website is often its first point of contact with customers and its primary source of new business. As more business is done online, businesses need to invest in an effective website that converts visitors into leads and customers.
Businesses that blog produce 126% more leads than those who don’t, claims HubSpot. Websites that rank first on Google search pages receive more than 32% of all clicks.
Companies may increase their website’s exposure, traffic, and sales prospects by optimizing it for organic search.
Companies can significantly boost their revenue and return on investment by seamlessly blending beautiful, user-friendly design with technical SEO best practices. An effective website serves as the foundation for all other marketing efforts. All other marketing initiatives are built around an efficient website. In order to interact with clients and expand in the current digital world, businesses should place a high priority on investing in expert website design and continual optimization. Keep on reading this blog post for website design and SEO packages by PurpleZ to find out more.
Elements of Effective Website Design
Developing trust and increasing sales require a well-designed website.
Here are some key elements to focus on:
Responsive Design
With mobile internet usage now exceeding desktop, having a responsive website optimized for all devices is critical. Responsive sites seamlessly adapt to fit everything from smartphones to widescreen monitors. This ensures site visitors can conveniently access and navigate your website regardless of how they are viewing it.
Page Load Speed
Conversions and SEO are significantly impacted by page load speed. Poor user experience and high bounce rates are caused by slow loading times. To increase speed, reduce the number of HTTP requests, optimize image file sizes, and compress data. Less than three seconds is the target loading time for pages.
The navigation menu should make it easy for visitors to find what they need quickly. Using clear menu labels, categorizing content well, and limiting menu depth allows for intuitive navigation. Ensure all site pages are easily accessible through the main menu.
Compelling Content
Unique and valuable content entices visitors to spend time on your site. Focus on producing high-quality content that solves people’s problems. Use concise and scannable content with relevant images. Refresh and add to your content regularly to engage repeat visitors.
Prominent Calls-to-Action
Calls-to-action guide visitors to your desired outcomes, such as newsletter sign-ups or product purchases. Use crisp, action-driven language and make CTAs visible through buttons and contrasting colors. Place your most important CTA above the page fold to boost conversions.
Optimizing Websites for SEO
On-page SEO refers to optimizing individual web pages to improve search engine rankings. There are several key on-page factors that websites should focus on:
Meta Tags
The HTML code’s head section contains meta tags, which are used to describe a webpage. Important meta tags include:
Title tag
The headline that can be clicked in search results and shows at the top of the browser is called the title tag.
Description meta-tag
This tag briefly summarizes the page content and aims to convince searchers to click on the result.
Keywords meta tag
While less influential today, the meta tag allows you to specify relevant keywords for the page.
Headers and Keywords
Headers like H1 and H2 tags create structure on a page and highlight important topics. They should contain primary keywords where suitable.
Image Alt Text
The alt attribute provides a text description for images on a page. Accessibility and SEO need to include a concise, keyword-rich description.
Internal Linking
Linking between related pages on your website improves discoverability and signals to search engines which pages are most important. Use anchor text with keyword phrases where appropriate.
Page Speed
Faster-loading pages perform better in search rankings. Optimize images, enable caching, minimize redirects, and condense code to improve page speed.
Off-Page SEO Tactics
Backlinks are one of the most important off-page SEO tactics. Building quality backlinks from reputable websites helps boost authority and rankings. Focus on earning links from industry-relevant sites with high domain authority. Guest posting and outreach can help build quality backlinks.
Local SEO is also key. Having complete and consistent NAP (name, address, phone number) information on directories like Google My Business helps improve local rankings and visibility. Customer reviews on these listings also help, so encourage them.
Citations likewise help local SEO. Listing the business on reliable local citation sites increases brand visibility and recognition.
Additionally effective are user reviews found on industry forums and other third-party websites like Yelp.
Sincere compliments improve brand reputation and local SEO. Urge clients to submit thorough reviews.
Off-page SEO can also benefit from social networking. An active social media presence improves backlinks and brand awareness. Use social media to promote communication and connections.
Other off-page concerns are user experience and site speed. Quick load times and responsive design encourage users to stay on a website longer and share content. Conversions and user happiness increase with an easy-to-use UX.
Website Design and SEO Packages
Many web design agencies offer package deals that combine website design and SEO services. This allows businesses to overhaul their website’s design, user experience, and search engine optimization all in one fell swoop. Typical website design and SEO packages may include:
Basic Package
Includes a simple site redesign focused on usability and mobile-friendliness and implementing basic on-page SEO elements like meta descriptions, alt text, heading tags, etc. It is ideal for small businesses on a budget.
Standard Package
Provides a custom-redesigned site with enhanced functionality, technical SEO audits, keyword research, SEO content optimization, and link-building outreach. Great for growing businesses.
Premium Package
A comprehensive website overhaul with advanced features, extensive original content, aggressive link-building, and social media marketing for maximum search visibility. It is ideal for large or e-commerce sites.
E–Commerce Package
Focused specifically on optimizing e-commerce sites for higher conversions. Includes features like optimized shopping cart flows, product schema markup, reviews, and collecting user metrics to boost sales.
Local SEO Package
focuses on neighborhood brick and mortar establishments that wish to appear higher in local search results. Focuses on tactics like local keywords, Google My Business optimization, schema markup, and building location-based backlinks.
The right web design and SEO package depends on the business type, budget, competition level in the industry, and overall goals. Packages can be customized to address specific pain points as well. Most agencies provide consulting to help determine the ideal solutions.
Choosing the Right Web Design and SEO Agency
Selecting the best SEO and web design company is essential to the success of your website.
Here are some tips on selecting a reliable agency and questions you should ask them:
- Look at their portfolio and case studies. Review examples of their past work to ensure they can deliver the visual design and functionality you want.
- Ask about their SEO expertise. Do they follow best practices? Are they up to date on Google’s algorithm changes? Can they articulate an SEO strategy tailored to your business goals?
- Inquire about their process. A thorough discovery phase, planning, and transparency are positive signs. Beware of agencies that skip steps or need more structure.
- Ask how they track and report results. You want an agency that monitors rankings, traffic, conversions, and other key metrics so you understand the impact of their efforts.
- Assess their ability to communicate. Your ideal agency should be able to fully address your inquiries, listen to you, and keep you updated. One warning sign is poor communication.
- Consider the size of their team and credentials. A range of expert skills (design, copywriting, technical SEO, etc.) is ideal.
- Discuss ownership of your website, assets, and data. There should be no gray areas around who owns what.
- Compare project pricing and structures. Estimate total costs, not just monthly retainers. Watch for hidden fees.
It takes investigation to choose the best site design and SEO agency. To ensure that the people on your team are motivated by your success, take the time to carefully assess possible partners.
Website Design and SEO Costs
When considering investing in a new website or revamping your current site, it’s important to understand the costs involved. Website design and SEO services can vary widely in price depending on the scope of work, complexity, features, and options included. Here are some general guidelines on pricing:
- Basic website design packages often start around $500 – $2,000. This usually includes a simple 5-10 page website built on a templated platform like WordPress. Custom graphics and content writing may cost extra.
- A custom-designed website on a custom CMS can range from $5,000 to $15,000+. Building a site from scratch allows for a completely tailored design and functionality. More complex sites with ecommerce or membership components can run $15,000 – $50,000+.
- Monthly website maintenance and hosting typically costs $100 – $300 per month. This provides ongoing security, updates, backups, and server management.
- SEO packages vary greatly but often range from $500 – $2,000 monthly for ongoing optimization. One-time SEO audits or short-term consulting projects may cost a few thousand dollars. Comprehensive SEO campaigns with link building, technical work, and content creation can cost $5,000+ per month.
When evaluating agencies, get an itemized estimate. Clearly understand what is included before signing any contracts. Search for reviews of the company online to assess quality. While prices vary widely, investing in a high-quality website and SEO strategy almost always pays dividends through increased visibility, traffic, and revenue.
Measuring the Success of Website Design and SEO
It’s crucial to use critical indicators to track performance once your new website design and SEO strategy are put into action. As a result, you may assess the effectiveness of your work and decide on future improvement with data-driven decisions. Here are some of the main metrics to monitor:
Traffic
Look at your overall site traffic numbers and traffic to specific pages. An increase in organic traffic suggests that your SEO strategy is effective. Compare to baseline traffic before the website redesign.
Rankings
Monitor keyword rankings in search engines for targeted keywords. Improved rankings, especially for priority keywords, show your SEO is improving.
Leads
Track form fills, sign-ups, demo requests, calls, and other leads generated from your site. More leads indicate your site’s design and content attract your ideal customers.
Conversions
Review key conversion metrics like customers acquired, revenue generated, content downloads, purchases, and email subscribers. Increased conversions mean your site is compelling users to take action.
Bounce rate
Measure single-page sessions and early exits. A decreased bounce rate shows improved user engagement and retention.
ROI
Ultimately, calculate your return on investment from the website redesign and SEO campaign based on traffic, leads, and revenue generated compared to the costs. Positive ROI means your efforts are worthwhile.
Regularly monitoring these quantifiable metrics allows you to refine your website design and SEO for optimal performance continually. With consistent measurement, you can guarantee your investment into improving your website pays dividends.
FAQ
What are Website Design and SEO Packages?
These are bundled services offered by digital marketing agencies that include website design or redesign along with search engine optimization (SEO) strategies. The aim is to create an aesthetically pleasing and functional website while ensuring it ranks well on search engine results pages (SERPs).
How Can Website Design Impact Revenue?
A well-designed website enhances user experience, retains visitors longer, and encourages conversions. Good design includes responsive layouts, fast loading times, intuitive navigation, and clear calls-to-action (CTAs), which can lead to increased sales and revenue.
Why is SEO Important for Revenue Growth?
SEO helps in improving the visibility of your website on search engines. A well-optimized site appears higher in search results, attracting more organic traffic. Increased traffic with a good conversion strategy can significantly boost revenue.
What Elements of SEO Should Be Included in the Package?
Key SEO elements include keyword research, on-page optimization (like meta tags, headers, content optimization), technical SEO (like site speed and mobile-friendliness), and off-page SEO (like backlinks).
Conclusion
An optimized website that is built using SEO best practices and designed for optimal performance is one of the best ways a business can generate revenue growth in the current era. Through adhering to established design standards, utilizing both on-page and off-page SEO strategies, and offering a seamless user experience, businesses may enhance their online presence, augment conversions, and augment organic traffic.
According to the research, spending money on a well-designed website combined with an SEO plan yields a big return on investment in terms of lead generation, sales, and general business expansion.
Companies that pay attention to their website design and SEO performance will use opportunities to connect with customers and gain market share.
Optimizing a company’s website and SEO is not an expense but rather an investment that fuels sustainable growth, enables competitive differentiation, and develops a powerful digital footprint. By leveraging the strategies covered in this guide, any business can drive more revenue through an effective combination of strategic website design and search engine optimization. Looking for expert help on website design and SEO packages? Contact us now and claim a 30-minute free consultation.
