What is UI UX Design & Why is it Important? [2023 Updated Guide]

Nowadays, having a website that’s not using UI UX design elements is like cutting a tree with a fork, which is pointless. Since the early days of the InteNowadays, having a website that’s not using UI UX design elements is like cutting a tree with a fork, which is pointless.

Since the early days of the Internet, significant websites have overhauled their site’s overall design to better resonate with their audience & make getting sales or leads easier. With the rise of more visual-oriented elements, UI/UX designers have entered the market to provide those old-fashioned websites with a seamless experience & style.rnet, significant websites have overhauled their site’s overall design to better resonate with their audience & make getting sales or leads easier.

With the rise of more visual-oriented elements, UI/UX designers have entered the market to provide those old-fashioned websites with a seamless experience & style.

In this article, we’ll look into the definition of UI/UX design, which is essential for businesses, examples & services. Let us begin!

The Definition of UI / UX Design

UI is short for User Interface, and UX is short for User Experience. UI usually consists of buttons, sliders, and the layout of the interface users interact with at a website & is crafted by the hands of an expert graphic designer. In contrast, UX is the process of how smooth & easy-to-navigate UI is to navigate at an app & centers around desktop, tablet & mobile optimization.

Why is having a seamless UI/UX design important?

Want to establish a strong connection between your clients and your product/service? Then UI/UX design is the key. Your customers won’t stay on your page for a more extended period if the content you provide is tedious and more challenging to get through.

Instead, a UX/UI designer could make the content appear more engaging to your customer so that they won’t bounce out immediately.

Pro tip: You could also use the talented UI/UX designers at PurpleZ that optimize your website based on the type of website you have, and it’s authority.

UX design examples

Headspace

Headspace is an app that helps you relax, manage stress & focus more on your daily tasks based on the meditation techniques provided. Here we could see a strong use of UX design with adequately placed elements and great space to center attention on the right picture. Navigation Items are placed below the screen at the left screen to make it easier to get back home, search topics, or view your profile.

Clubhouse

Since entering the social media chamber in 2020, Clubhouse has dominated the app market with a particular feature; Live voice chats with no ability to send other forms of media. Of course, Clubhouse later added the backchannel option for audiences to talk & ask their questions to the speakers.

On the left side, after opening the app, you can see your online friends, upcoming meetings & ongoing ones so that you won’t miss a thing. The middle screen shows the main voice chat screen after joining a meeting, which displays speakers, moderators & listeners with navigational options to check other sections of the app.

Finally, the backchannel screen on the right side shows a minimalistic chat screen with simple elements.

Nike

order their favorite shoes, clothes, and sneakers from the comfort of their own homes. Nike has gone with a smooth UI/UX design on their app on the left side. You could search for a specific item or view the new arrivals and upcoming sneakers on the app’s main screen.

On the right, after clicking on a product, the product title, description, rating, size & photos are placed conveniently to ensure the audience viewing the product gets all the specifications they need.

Useful Tips to Implement UX at your own website

Definitive elements are the way to go

A round border, a shade darker than the actual shadow used in your interface, helps certain elements look sharper and more defined.

Improving Contrast by using an overlay between the text and image

 

Applying a gradient overlay depending on where your text is positioned in an image could help your website design look more straightforward and elegant.

Intelligent Use of Whitespace

Please don’t underestimate the value of the whitespace in your website; Instead of filling every corner of it with your services, testimonials, etc., offer space between your elements to help your content breathe.

In Conclusion:

In this blog, we’ve covered the definition of marketing, why it’s essential, and some examples and tips. While it’s time-consuming, businesses using UX design are and will always be one step ahead of their competition as they’re trying to provide a better & easier experience for their customers and resonate with them in this way.

Nowadays, almost every website should have an excellent UI/UX designer to implement elements that seem interesting to those viewing it. Fortunately for you, we have UI UX design services that will get the job done for you in a short time! Contact purpleZ marketing agency for more information.

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