Every online store has a unique primary goal to increase online sales. Purplez has outlined seven critical key strategies that will help you drive more traffic to your website to convert your website visitor into a customer for the greater good of more online sales.
Website Load Time
The first step to increasing online sales is to improve your website load time to give visitors a good impression. If your website does not load quickly, the visitor will go to another website, regardless of what quality products and excellent services you offer. Even a few-second delays play a significant role in your sales; the later the website loaded, the higher the bounce rate.
“1 second of load lag time would cost Amazon $1.6 billion in sales per year.”
“When load times jump from 1 second to 4 seconds, conversions decline sharply. For every 1 second of improvement, we experience a 2% conversion increase.”
“A lag time of 400ms results in a decrease of 0.44% traffic – In real terms, this amounts to 440 million abandoned sessions/month and a massive loss in advertising revenue for Google.”
“An extra 0.5 seconds in each search page generation would cause traffic to drop by 20%.”
Ultra-fast website load time not only improves the customer experience but also search engines like Google give a high score to your website. The first step Purplez takes to increase your eCommerce sales is to improve the loading speed of your website, which is one of the most critical parts of the SEO strategy. You can check the loading time of your website with Pingdom and Google Page Insights for free.
Easy Product Search Option
The second step in order to increase your eCommerce website sales is that the website must have a product search box. The emphasis is on being on all pages of the website so that the customer can easily find the product they want. The product search box must have three features to be effective for the website.
- First, it must have a different color from the other elements of the website in order to attract the attention of visitors.
- Second, the search box must have an automatic suggestion feature that allows the visitor to see other products that will lead to more sales.
- Third, the search box must have several spelling variations of a product so that if the customer makes a mistake when typing, the search box can take the customer to the desired product.
High-Quality Product Images
The third step is to upload high-quality photos of products. When you display a quality image of your products, the pictures say everything, especially in the digital world, where seeing means believing, increasing customer confidence, and giving them the power to make more buying decisions. If you want higher sales and better engagement, use products with high-resolution photos. Consider a few points when uploading pictures of your products.
- First, the images must have magnified features so that the customer can take a closer look at the product.
- Second, show the different angles of the products so that the customer can visualize the products better.
Product Reviews & Ratings
The fourth step to increasing eCommerce sales is reviewing and rating products because they increase click-through rates. Reviews and rankings are important in two ways, one for customers and two for search engines. If you want to have a great impact on the customer’s purchase, reviews and ratings are the best factors to do this. Encourage customers to look at reviews. And in terms of search engines, the higher your website is ranked, the higher the SEO rank can be, which increases sales.
The fifth step to increase online sales is to provide a money-back guarantee to customers to reduce the risks that make customers avoid buying your products. Money-back guarantee will increase your sales because the customer is not afraid to pay for your product by asking these questions, what if the product is not efficient or even broken? Offer them a money-back guarantee to overcome this.
To increase your online sales, you need to reduce the number of extra clicks on the checkout process. The smoother and more reliable the payment process, the higher the conversion rate. According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned, of which 63% was potentially recoverable. These statistics prove that people give up quickly on the complicated online shopping processes.
The last thing you need to do for your website is to provide customers with a variety of payment options, including the latest services that are becoming increasingly popular on mobile phones. So do not stick to just one payment option; include services like Wallet payments, ApplePay, Stripe, and WePay.
Are you still struggling to increase your online sales?
Purplez is here to help you stand out in your target market by getting a high SEO ranking and more conversion rate to increase your eCommerce sales. Give us a call today to book your free marketing audit from our top business and marketing consultants. Get a quote