Why Choose PurpleZ for AdWords Management

PurpleZ AdWords management is a full-service company that can help you save time and get the most out of your online marketing campaigns.

AdWords management is an essential service for any business to have. It’s the lifeline of your website, and it’s also what makes your money grow. PurpleZ AdWords Management has been through countless campaigns and knows how to get businesses the best results possible. Our Orange County Google AdWords management services come with different package options to meet your specific needs.

Orange County Market Analysis

California’s third most populous county is Orange County. It’s home to over 3 million people and is one of the largest economies in the country. The Orange County economy is driven by a strong tourism industry and several Fortune 500 companies headquartered there.

The Fundamentals of AdWords Campaigns

An AdWords campaign is a group of ads that share a single budget and other settings, such as targeting, location, and device preferences. You can create up to five campaigns in each AdWords account.

You can choose from multiple types of campaigns:

  • Search Network only – Ads only appear on Google search results pages (excluding YouTube). These ads will not appear on other websites or apps that partner with Google’s ad network.
  • Display Network – Ads show on websites and apps throughout the internet where they can be seen by people who don’t necessarily use Google products or services–for example, when browsing Facebook or watching YouTube videos. This option allows you to reach people who may not have heard about your product but could still be interested once they see an ad for it!

Maximizing ROI with PurpleZ

  • PurpleZ AdWords Management will help you maximize your ROI by optimizing your campaigns. We will help you increase your click-through rate and decrease your cost per click. We also provide data-driven insights into improving conversion rates so that you can lower costs even further without sacrificing conversions or customer experience.


Geo-targeting is the process of targeting your ads to specific geographic areas. When you set up a campaign and enter your location, Google will automatically set up geo-targeting based on that information. If you don’t want to use this option, though, it’s easy enough to turn off or change later:

  • In AdWords Manager or the Google Ads interface (not Campaign Manager), go into “Settings” and look under “Accounts.” You should see an option called “Targeting”–click on that.
  • Under Location Targeting Options, click Edit next to “Country/Territory,” then choose whether or not you want Google Ads to automatically select locations based on the country associated with each account (the default). If so, select Automatic Selection; otherwise, leave it blank!

You can also specify individual cities within each country by clicking Add New City & Language Codes under Location Targeting Options at any time after setting up your account.*

Ad Extensions and Their Impact

Ad extensions are the little bubbles that appear below your ad in search results. They include things like:

  • Call extensions (phone numbers)
  • Sitelinks (links to other pages on your website)
  • Location extensions (geographic information about your business).

If you plan on using AdWords, you must set up these extensions correctly to help drive more clicks and conversions for you.

Tracking and Analytics

Tracking and analytics are an important part of managing your AdWords account. The first step in tracking is to set up conversion tracking, which allows you to see how many of your ads lead to conversions on your site or app. It would help if you also looked into using Google Analytics as part of this process because it offers insight into user behavior and visitors’ demographics on your website or app.

The next step is looking at the metrics that matter most–traffic, conversion rate, cost per click (CPC), and average position–and comparing them against competitors in similar industries who are doing well with their campaigns so that you can learn from their successes while avoiding their mistakes. If there are any areas where they’re outperforming you, then examine why this might happen by looking closely at ad copy or landing page quality before making changes yourself!

PurpleZ AdWords Management is a comprehensive solution that provides you with the tools you need to run your AdWords campaigns effectively. Our team of experts has years of experience managing digital marketing campaigns for businesses across Orange County, so we know what works and what doesn’t when it comes to AdWords management services.