Content Optimization

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Why Choose Our Content Optimization Services in 2023?

More clicks

Organic result searches get more clicks than paid ads.

More traffic

Optimized content across all channels, including social media will drive more traffic to your website.

More purchases

Consumers are more likely to purchase after reading related & engaging content.

More leads

Optimize your website, get more leads and convert them into sales.

More conversions

Content marketing prompts more conversions than traditional marketing.

More visibility

Companies with updated, optimized content have more search-indexed pages.

Less bounce rate

Websites with relatable content decrease bounce rates and increase the overall time a viewer remains on your website.

What we do

Content Optimization in 2023: Ideas for Southern California Small Businesses

PurpleZ. as a Content Optimization Service Company in Irvine, develops content Optimization ideas that help Southern California small to mid-sized businesses. We use Google Analytics to analyze the percentage of bounce rates, conversion rates, top pages, number of clicks, and permissions. PurpleZ’s optimization services such as Website content optimization, image optimization, videos optimization, and news optimization increase your traffic and improve your readers’ experience.

Content marketing pricing packages are designed to address the complex needs of businesses seeking content strategy, content creation, and content amplification solutions. Companies can easily pick and choose from a medley of content marketing pricing options based on the size and scope of their website presence, the number of desired content assets that need to be created, or a market value charging model for managing paid content amplification. The comprehensive nature of the Pop Results content marketing pricing packages allows an organization to outsource their entire content marketing workflow or select services individually.




  • 1 PR Article
  • 50 News websites distribution
  • 3000 Words per Month
  • 1 revision
  • 1 royalty free optimized images per article
  • Basic copy
  • No Marketing Meeting


Small to Medium



  • 2 PR Article
  • 100 News websites distribution
  • 5000 Words per Month
  • 2 revisions
  • 2 royalty free optimized images per article
  • Intermediate Copy
  • No Marketing Meeting





  • 3 PR Atricles
  • 150 News websites distribution
  • 10000 Words per Month
  • Unlimited revisions
  • 3 royalty free optimized images per article
  • Ghostwitten
  • 1 Marketing Meeting per Month on Zoom/Phone



Call for a Quote

  • 5 PR Articles
  • 300 News websites distribution
  • 30000 Words per Month
  • Unlimited
  • Unlimited 3 royalty free optimized images per article
  • Ghostwritten, All rights transferred
  • 2 Marketing Meeting per Month on Zoom/Phone

Whether you are a small-sized or medium-sized business owner, you may be aware of how important optimizing your content is. Successful content optimization ends up in customer retention, new customer acquisition, and ultimately more sales and profits. We optimize contents based on your requirements.

Purplez’s Content Optimization Strategies in 2023

Strategy 1

Text Optimization

We optimize existing text by adding some contents, publication dates, and modifying Title tags, meta descriptions, keywords, and URLs.

Strategy 3

Video Optimization

We use catchy keywords in your videos’ titles, descriptions, and tags; we share videos on social media platforms and use a video as a call to action to drive sales.

Strategy 2

Image Optimization

We add alt tags, use image tags, and adjust your images’ file size properly to ensure that all pictures load and view properly.

Strategy 4

News Optimization

We carefully optimize your news content to get discovered and drive the ongoing readers that will benefit your business.

Content Optimization


Digital content is vital to marketing your business online. It has become an essential component of any digital marketing strategy. However, optimizing it can be time-consuming and difficult, especially if you need the right tools or know-how.

What is Content Optimization?

Content Optimization is optimizing your content to make it more visible through the web. Quality of content on your website to make it more relevant to your audience and therefore more effective at achieving business goals.

Why is Content Optimization Important?

  • Content optimization is important for SEO

Google’s algorithm is constantly evolving, and it’s getting better at understanding human language. That means it can now detect grammatical errors and sentence structure more effectively than ever before. Poorly optimized content will not be indexed or ranked as well as content that has been carefully optimized.

  • Content optimization is important for user experience.

Users are more likely to engage with websites that have a high-quality user experience—and that includes the design of your website, but also it’s content. Optimized content will make your visitors feel like they’re being spoken to directly rather than just another number on Google Analytics reports. They’ll also understand what you want them to do (or not do) when they visit your site: sign up for an email list, purchase something from an eCommerce store, etc…

Factors Affecting Content Optimization

The following are factors that affect content optimization:

  • Length of content: The length of your content is one of the most important factors to consider when optimizing it for SEO. Longer posts tend to rank better and get more traffic than shorter ones, but don’t sacrifice quality for quantity here—you still want all of your posts to be at least 1,000 words long.
  • Content structure and format: The structure and formatting of your website’s blog posts and pages should follow certain guidelines, including appropriate headings (h1-6), subheadings (h2), bulleted lists, images, video embeds/links, etc., which will help Google understand what kind of information they contain as well as how they should be displayed in search results pages like Google Search or YouTube videos when someone searches for related keywords on those platforms respectively.

The process of content optimization is a vital part of your digital marketing strategy

Content optimization is not a one-time event but rather a continuous process that can be used to improve the quality of your content, user experience, and SEO.

Content optimization is a process that is vital to your digital marketing strategy. It helps you understand how users navigate your website, allowing you to optimize their experience and improve conversions. The most important thing about content optimization is that it needs constant attention. 

What elements should be optimized in content optimization strategy?

Keyword optimization– Keywords still have a specific place in SEO strategy. Using keywords and keyword phrases makes your content visible. Search volume and difficulty are two main factors determining choosing the right keywords in your content. In addition, it is important to know where to use those keywords, whether in the title tag, meta description, heading, subheaders, images, and CTAs.


Link optimization– Quality links help Google and other search engines measure the relevance of websites and return better results to searchers. If you want to improve your search engine rankings, you need quality links. Different links are built, such as Anchor texts, Naked URLs, Brand citations, image links, and Reciprocal links.


Image optimization– For optimizing images of a website, It is important to resize your images, Optimize image file names, Use alt tags, Optimize the image title, Include captions, Use unique images and Add image structured data.


Header optimization– Header tags are the HTML tags that range from H1 to H6 and are used to create an outline and add structure to an article or blog post.


How does PurpleZ optimize your content?

PurpleZ content and marketer teams implement the latest checklists of content optimization. They include: Researching the best and powerful keywords, optimizing heading and subheaders, incorporating local phrases, optimizing images, optimizing links, building relevant internal links, and optimizing for mobile.


Want to get your content optimized? Contact us online or call us at +1 (800) 213-7303.


What our clients
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“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

CEO-founder, Archer Pilates

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Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Reza Mirbeik

President, VIP Group

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