What Are the Types of Email Marketing, SMS marketing, and CRM?

Email Marketing

Email marketing is the act of sending a business message to a group of people via email. It means using email to send ads, news, offers, and more to get CTA from customers.


Email marketing


Email Newsletters

You can use email newsletters to provide subscribers with useful knowledge.

Acquisition Emails

Acquisition Emails can help small businesses acquire customers who receive your emails but have not yet converted into buyers. They are great to grow your business, drive additional revenue, and target users.

Retention Emails

They are acts of requesting feedback or an offer to subscribers who haven’t interacted with your business, your small business can keep the lines of communication open.

Promotional Emails

Promotional Emails are used to drives sales and product offerings for your small business. They include offers that encourage your target to buy a new product/service.

SMS Marketing

SMS marketing is short message service marketing. This kind of marketing uses text messages to communicate offers, updates, and reminders to customers.


SMS marketing


  • SMS coupons
  • Flash sales
  • Promotional deals and discounts
  • Alerts & notifications

Marketers use SMS platforms to send messages to a huge audience, they use SMS software to access the dedicated numbers, keyword triggers, merge send personalization, two-way SMS, and more.


CRM stands for Customer Relationship Management.


CRM Services



  • Better Knowledge of Customers

It can reach the contact’s full name, email address, telephone number, postal address, website and social media accounts, a contact’s status in the company, their relations to other contacts in your database, their language, and their birthdays.

  • Better Segmentation

To create focused lists easily, CRM allows you to segment data by categories. These segmented lists allow you to run marketing campaigns and analyze your sales process and leads.

  • Better Communication

Saving your time is the main benefit of the CRM system, which offers you a set of customizable, ready-to-use email templates, letters, documents, proposals, quotes, invitations, newsletters, etc.

Is Email Marketing Outdated?

Email marketing isn’t outdated. Email marketing is evolving, marketers need to keep up with this evolution. Those who do not spend time on social media platforms.

Email Marketing Statistics

According to stats cited by Optinmoster 

126.7 trillion emails will be sent by 2022.

Despite an increase in social messaging apps, more than 3/4 of teenagers use emails.

Marketers prefer email. 91% of B2B (business to business) marketers rated email as “important” or “extremely important”. (Content Marketing Institute ).

67% of consumers use mobile to check their email

75% of consumers want to receive SMS texts with special offers.

SMS marketing rose 197% in B2B efforts.

PurpleZ Keeps Up with The Latest Marketing Trends

Marketing strategies develop as technology develops and marketing companies may continue trends or resort to outdated methods. PurpleZ, as the top 3 advertising company in California, implements the most recent strategies and marketing tools to meet your needs to the best of its ability. Our Email, SMS, and CRM marketers help you reach the highest point in your industry.

Want to get reach thousands of audience and lead? Contact us online and call us at +1 (800) 213-7303