OC No.1 Brand Storytelling Agency that Engraves your Brand in Customer's Mind
A unique brand story makes your business different from your competitors and is engraved in your customers’ minds. The characters, settings, and challenges must feel real. A story that is not true is perceived as fiction and may harm the speaker’s credibility.
Understanding your audience is a leading factor in your brand marketing strategy, and it should influence your brand story. We build a picture of your primary audience.
Brands should communicate the problems you solve. People love brand stories based on solutions to problems because they are aware of their problems and want to solve them.
Compelling brand storytelling requires a brand character associated with your audience. For a large corporation, the language would be more formal to encourage trust. If you target millennials, you may choose to use humorous sentences.
Building a relationship with your audience is a two-way path. To foster a sense of connection, use your social media networks to gain feedback, and interact with the customers.
Brand Storytelling Services for Southern California Small Businesses in 2023
PurpleZ is a digital brand and marketing agency that specializes in the brand storytelling of companies and organizations. We help our clients create connections with their customers and increase brand loyalty & help you make an emotional connection with your customers, so you can get more return on your marketing investment.
Our #1 priority is fulfilling objectives from initial brand development to fully integrated communication programs.
Having a brand story in 2023 isn’t a new thing, All of the brands must educate and entertain their target audience and customers with the proven method of storytelling.
Here are just some of the benefits of having a long-lasting brand story:
Carrying Your Personality
To let a brand’s personality shine through, a brand strategist must use storytelling elements, try to educate customers and stop being salesy in their message by using UGC (user-generated content) or customer satisfaction. Your brand’s voice should be loud and clear as a glass of water.
Consider your brand as a part of your family and not as some marketing process and that’s when customers will see the honesty in your tone of voice and trust your personality.
Taking the Lead by Telling a Brand Story
Richard Branson, the CEO of the Virgin website says that “The brands that will thrive in the coming years are the ones that have a purpose beyond profit”, by paying attention to your brand’s purpose rather than making money out of it, your brand will outrun the rivals in the competition and deliver much more acceptable results.
Compelling stories will make your customers emotional
Emotion is a strong sense of us humans. By telling a brand story and resonating with your audience’s problems, they’ll appreciate your efforts more and decide based on these emotions; this means the generation of more leads and sales for your business in the shortest amount of time. After your customer feels what you feel with your brand, you could lead them to the action section of the marketing funnel and they’ll be delighted to make a purchase from you.
Increased brand awareness
Let’s be honest, no one’s going to buy from you if they don’t know your brand exists. By having a humanized brand story, not only do you increase the chance of new customers noticing you, but you also keep them coming back for more and checking your business regularly for new products/services.
2023 PurpleZ’s Steps to Create Brand Story
Creating a Brand mission statement
A mission statement is a clear, concise, memorable description of your brand. It’s the foundation for all other content you create, from social media posts to product packaging.
Your brand identity should be specific to you and your business—not just another vague promise of better products or lower prices.
Creating a narrative around your ideal customers' needs
To craft a compelling brand storytelling strategy, one must understand their needs and wants. You should know how they feel about the problem you’re solving, what they hope to achieve, and why they would be motivated to buy from you. The good news is, we take care of it all.
Fortunately for you we take care of it all.
Defining your ideal customers
Defining your ideal customer will help you focus on creating content for them and connecting with them in real life, which is where the magic happens.
It also allows you to build a brand based on real people rather than a stereotype & helps prevent burnout (because no one wants to be a part of something that doesn’t feel true).
Distributing your brand story in multiple channels
At PurpleZ, we don’t just tell one single version of your story everywhere, but instead think about who you’re talking to and what they need most from you right now – then tailor your messaging accordingly.
Brand storytelling is a powerful tool for developing a solid connection with your audience. The best brands have strong stories, but not just any story will do—it needs to be authentic and unique to resonate with consumers. Follow these tips for crafting your own brand story that builds a relationship of trust and loyalty between you and your customers.
What is brand storytelling?
Brand storytelling is an increasingly important form of marketing. It offers a way to create deeper brand loyalty, connect with your audience and drive sales.
Brand storytelling is often confused with other forms of marketing, but there are marked differences between them.
Despite the methods used for digital marketing, traditional advertising focuses on selling specific products or services to generate sales quickly and efficiently—which can be effective if done correctly.
Why is brand storytelling so important?
There are many reasons why brand storytelling is so important:
- It helps you connect with your audience & make them want to feel like they belong somewhere—and that’s where brand storytelling comes in. When you craft a compelling narrative that reflects who you are as an organization, it’s easier for people to become emotionally invested in your story and understand what makes your company special.
- It helps build trust and loyalty among customers. Suppose people know who you are and have bought into your brand story.In that case, they’ll be more likely to stay loyal to the products or services that represent it—even if another competitor offers something similar at a lower price (or higher quality). This means less churn overall—and fewer dollars wasted on marketing efforts down the road!
What are the critical elements of a strong brand narrative?
When you’re writing a brand story, keep these key elements in mind:
- A strong brand narrative contains more than a list of facts. It should be an authentic story with a clear beginning, middle, and end.
- Your brand story should be relevant to your audience—otherwise, they won’t care about it!
- Your brand narrative needs to be memorable. If your audience can’t remember it quickly, they’re less likely to share or act upon it.
Brand storytelling that resonates with your audience
Brand stories are not just for the big brands. They can be used by any business or organization to establish themselves as a thought leader in their industry, gain more brand awareness and loyalty, and create more opportunities for revenue generation.
As a small business owner, you can leverage your brand story to connect with your audience in ways that more giant corporations can’t do.
There is no limit to how far your story can go if it’s shared with the world correctly—and this is where social media comes into play.
Social media platforms like Facebook Live allow anyone to share their experiences through video content that reaches millions of users within minutes of posting online.
Social media allows us as businesses to broadcast our message directly from our own devices, so there’s no need for an intermediary or third-party involvement–just like traditional radio shows did back in 1930s America!
Authoritative voice, who is telling the story?
The first step toward crafting a brand story is to answer the question: Who is telling this story?
The answer to “who” can make all the difference in your audience’s perception of you and what you’re selling.
You may have spent years researching, developing, and perfecting your product or service—but if no one knows about it because no one can identify with you as an authority on that product or service, then your work may remain useless and unseen. Next time you tell someone about your product/service, try saying something like this:
- “As a graphic designer with over 15 years of experience, I’ve designed websites for some big companies….”
- “As CEO of our company, I oversee all operations here at ABC Widgets. My team helps us build widgets used by businesses around the world….”
- “For me personally? My wife told me last week that she thinks my new website design looks great! She told me that it has helped her find information faster when shopping online….”
Emotional connection and relevance to the audience
A brand story is not just a story. The narrative connects you to your consumers and makes them feel something about what you do.
This emotional connection between the audience and the brand is vital for telling stories because it allows for relevance in any medium—from traditional advertising to social media posts, from billboards to physical products.
As a marketer, this is where you can truly shine. You know how powerful storytelling is at connecting people with brands because it has been your lifeblood since childhood!
A distinctive element, what makes this story truly yours?
If you’ve ever taken an art class, you might be familiar with the phrase “show, don’t tell.” This means that when you are telling a story, it is more effective to show something rather than describe it.
For example, if I were to say, “I had a bad day at work today, and then I went home and took a long bath by myself because my husband was out of town on business and I didn’t have any friends or family nearby that I could call for support in my time of need,” that’s not as emotionally powerful as actually showing what happened:
- Showing: You come home from work to find your husband asleep on the couch while your kids are playing on their tablets in front of cartoons. You peek into their room only to see them covered in Cheetos dust while watching an episode about puppies chasing laser pointers (and even though this seems harmless fun now, you know from experience how much worse things can get when they eat too many Cheetos).
- Telling: “I had such an awful day today,” you say aloud as tears well up in your eyes before turning off all lights and retreating into the bathroom, where you lock yourself away until everyone else goes to bed, so no one has to hear about how hard things have gotten lately since both parents work full-time jobs.”
Clear call to action that moves the conversation forward.
According to Red Basket, A call to action (CTA) is an invitation for the audience to take action. It’s a way for you to end your story and move the conversation forward. If done well, the CTA will encourage customers to buy or sign up for your product or service, but for that to happen, it has to be straightforward to understand.
The most important thing when writing a call-to-action is making sure it’s obvious what you want your audience to do after reading/listening/watching whatever piece of content they just consumed.
Brand storytelling should be a key component of your marketing strategy.
PurpleZ is there with you every step of the way to create your brand storytelling strategy to its fullest while driving engagement and awareness for your brand. Contact us today for a free 30-min consultation!
- Initial consultation
- Create the main message
- Custom designed logo
- Color Palette
- Presentation Template
- Two additional logos variation
- Four sub-marks
- Email template
- Font recommendations
- 4-6 on brand photos
- Web icon
- Social Media Graphics
- Brand Management
- Brochure design and print (1000)
- 500 printed business cards (double-sided- full color )
- Brand Mascot
- 25% off a new website
What our clients
say about us.
Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
Top SEO Company Award
Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
Best Social Media Marketing Agencies in Irvine Badge