What is Pay-Per-Click Advertising?

Online advertising known as “pay-per-click” enables you to make payments for each time one of your ads is clicked. When someone clicks on your ad, it’s called a “conversion” and can be measured by the number of sales or leads you get from each click.

PPC enables you to connect with potential clients at the ideal point in their search process.–when they’re ready to buy! It also enables marketers with limited budgets and time constraints to scale their campaigns quickly while maintaining tight control over costs through bid management tools such as keyword bidding and negative keywords (keywords that exclude certain types of users from seeing your ads).

Why Local PPC Matters

Local PPC is the most effective way to reach local customers.

With local PPC, you can tailor your advertisements to particular towns and regions so that only residents of those areas will see them when they use relevant keywords to search on Google or Bing. This is a great way to get more leads and sales, especially if you’re trying to reach out-of-state customers looking for something specific in their local area. It can also be used as an additional traffic source from outside the city (e.g. if someone searches “Los Angeles” from another city).

Local PPC campaigns are simple and easy to set up – all it takes is entering some basic information about yourself into AdWords/Bing Ads (like name), choosing what kind of budget works best for you ($5-$10 per day), then selecting which type(s) of ads would work best based on where their business operates within Los Angeles County (e.g., beach community vs downtown). From there, they’ll get started immediately with no wait time required!

Competing in the Los Angeles Market

The Los Angeles market is competitive, especially for keywords and ad copy. Fortunately, the competition could be more fierce regarding landing page optimization. If you’re looking for ways to improve your PPC campaign’s performance in Los Angeles, here are some strategies that may help:

  • Keyword Competition – Keywords with high search volume tend to attract more clicks and have high CPC (cost-per-click). This means that if you choose those keywords as part of your campaign targeting strategy, your bids will be higher than usual because so many competitors are bidding on them. Therefore, you’ll only want to use these terms if necessary to achieve your business goals. Instead of targeting broad terms like “lawyer” or “plumber,” consider focusing on more specific phrases like “personal injury lawyer LA” or “emergency plumbing service.” Although this might seem counterintuitive at first glance, wouldn’t more people searching for those general terms mean more leads?–it makes sense when we break down how Google ranks its results:

Keyword Research for Los Angeles

Before you start implementing any solutions, defining the problem is important. Regarding PPC management in Los Angeles, many people focus on what their competitors are doing and how they can improve their campaigns. This is a mistake because it makes them blind to their own goals and strategies.

Instead of worrying about other people’s goals or even your long-term vision for your business (which may differ from what you think), focus on creating tangible fitness goals that will help keep you motivated throughout this process. For example: “I want my website traffic to increase by 10% within three months.” Or maybe: “I want my conversion rate on landing pages A through E to decrease by 5% over six months.” These are specific targets that will keep things manageable while still allowing room for improvement over time, as well as space for experimentation with new techniques or strategies

Crafting Compelling Ad Copy

The key to crafting compelling ad copy is to use the right keywords, call to action, and ad copy.

  • Use the Right Keywords: When writing your ads, you must use the right keywords to be relevant to users looking for them. For example, if you’re selling a product or service related to social media marketing services in Los Angeles and want people interested in this expertise (and possibly ready to purchase), then make sure that those words appear in your ad copy. This way, when someone searches “social media marketing services Los Angeles,” they’ll see your ad instead of everyone else’s! It’s also important because it helps drive traffic and because Google rewards those who write engaging copy by showing their ads more often than others (which means more clicks).

PPC Management Tools and Platforms

When it comes to PPC management tools and platforms, there are many options out there. There are so many that it can be overwhelming for an agency or freelancer to choose the right one for their business.

Here are some things you should consider before selecting a tool:

  • What’s your budget? Do you have any budget constraints? If so, what will they allow or not allow?
  • What features do your PPC management software (or web-based platform) need? Getting granular with these details will help narrow down your search results significantly!

Local Keyword Targeting

Local keyword targeting is the process of choosing the keywords that your ad will show. Local businesses should use it since it enables them to target local customers, which can increase conversion rates and return on investment. Local keyword targeting differs from non-local keyword targeting (like broad match or phrase match), but it can be done using Google Ads’ built-in tools or through a third party like PurpleZ PPC Management Los Angeles.

Ad Scheduling and Budget Adjustments

You may control the times that your advertisements are seen by using an application called ad scheduling. Ad scheduling allows you to control your budget by setting daily budgets for each day of the week. For example, if you have an ad campaign running from 8:00 a.m. – to 5:00 p.m. Monday through Friday but only want to run it during off-peak hours (e.g., 10:00 p.m. – 6:00 a.m.), then this can be achieved using ad scheduling in Google Ads.

While it’s unnecessary to use ad scheduling with PPC management Los Angeles services, we recommend doing so as it can help save money on advertising costs by only running ads when there aren’t many people online browsing websites or apps, increasing clicks-per-impression (CPM).

If you have any questions about PPC management, please get in touch with us at PurpleZ today!