Mastering Online Advertising with PurpleZ: Your Trusted Irvine PPC Agency

You’ve heard about the benefits of PPC, but you need help figuring out where to start. You may know you need a PPC campaign, but there are so many options on the market! Whatever the case may be, we’re here to help.

Your Trusted Irvine PPC Agency

PurpleZ is your trusted Irvine PPC Agency. We have been in business for over 20 years and are an award-winning company.

Our goal is to help businesses get more customers while increasing sales conversions on their website or app with our proven methods of PPC management services, SEO strategy development (search engine optimization), social media management & analytics reporting tools that provide real-time data insights into your campaign performance so you can make better-informed decisions about how much money should be spent on which platforms based on performance metrics such as clicks vs. conversions generated through each channel being used by each campaign running at any given time frame within 24 hours/7 days/30 days periods, etc…

What is PPC?

PPC advertising is an online marketing that allows you to pay for each click on your ad. The more money you’re willing to spend, the more people see your ad and the higher it appears in search results.

Pay-per-click (PPC) has become one of the most popular forms of online advertising because it lets businesses target specific groups of people and optimize their ads based on what works best for them. This means you can spend less time guessing what audiences want; instead, let PurpleZ help determine which keywords will get clicks from potential customers interested in what you offer!

What are the Benefits of PPC Advertising?

PPC advertising has a number of benefits:

  • You only pay when someone clicks on your ad. This means you’re only spending money when you have a potential customer’s attention and interest in what you’re offering.
  • Target your ads to specific people most likely to be interested in what you offer. For example, I’m selling dog toys online and want to reach out specifically to dog owners who live in Irvine. In that case, I can use PPC advertising as part of my strategy because it allows me to get more targeted results than other types of advertising (like Google AdWords).
  • With real-time tracking tools like PurpleZ Analytics & Reporting Software or AdWords Editor (both free), we can see exactly how well our campaign performs at any given moment–and make changes accordingly! That way, we’ll know how much money was spent on clicks versus conversions (sales).
  • With PPC campaigns, there’s no commitment required from either party – so if things don’t work out, there won’t be any long-term contract commitments which could cost both parties more money than necessary.

Key Components of a Successful PPC Campaign

Here are the key components of a successful PPC campaign:

  • Keywords: The keywords you select should be relevant to your business and specific enough to help you reach the right people. For example, if you’re selling shoes online and want to target runners who are interested in buying new running shoes, then “running” would be too broad–you’d get all kinds of traffic that wasn’t relevant to your business (people looking for tips on how to run). Instead, try “best-running shoes” or “running shoe reviews.”
  • Budget & Bids: Once you have defined your target audience and chosen appropriate keywords, it’s time to set up budgets and bids for those keywords. We recommend setting aside 5-10% of total advertising spend as an initial investment so that we can test different strategies before committing more budget towards what seems most promising. We’ll guide our clients through this process so they know exactly what’s going into each campaign we create!

The Top-5 Mistakes You Should Avoid

  • Feel free to spend money. If you’re not going to invest in your business, who will?
  • Develop a strategy for your campaign based on your research and analysis results. This includes what keywords you want to target, how much budget you’ll allocate per keyword/ad group/campaign, etc., how often the ads should run, where they should show up (Facebook vs. Google vs. Bing), and so on…
  • Create landing pages to achieve leads and sales by providing value through content such as white papers or eBooks; consider retargeting ads so people who viewed but didn’t convert can still be reached later if necessary!
  • Conversion rate optimization is key here–you need high-quality traffic coming into these pages, so make sure everything works properly before launching anything live!

PurpleZ is an Irvine PPC agency helping businesses succeed online since 2002. We are experts in online advertising, and we want to help you create a successful campaign for your business!

If you’re looking for an Irvine PPC agency, PurpleZ has got your back!