E-commerce SEO

This definitive guide will help you understand every part of Ecommerce SEO online in order to improve your conversion rate. We teach you how to use the right tools to find the best keyword to use perfectly in each part of your content, including title tag, meta description, category page, and even URLs. And also, you will learn that without technical SEO for eCommerce, your efforts will disappear into thin air before you can even grasp it.

This guide will help you to get more traffic from searches.

Ecommerce Keyword Research

Keyword research is a substructure of every eCommerce SEO. You’re asking why?

Because keywords influence every part of the SEO in order to optimize product and category pages, without the right keyword, it’s impossible to optimize eCommerce SEO.

E-commerce SEOeCommerce SEO Tools for Product Pages & Category Pages

The next question that comes to mind is how can I find the right keyword for my eCommerce. There are too many easy and complicated eCommerce SEO tools out there that each one helps you in their way. But here we learn your 4 practical methods.


You might see Amazon as your great competitor, but you can learn from it. As Jack Ma Once said, “You should learn from your competitors, but never copy. Copy, and you die.”

How does Amazon help you?

First, write your product’s name in the search box, then Amazon will list suggestions around your keyword.

The Amazon suggested keywords tend to be very targeted as they are long tail keywords. Long tail keywords are less competitive and convert better than shorter terms. Isn’t it wonderful?

Amazon is organized perfectly, and you can use it as a source to find the perfect category page keywords. Look at Amazon’s main categories, click on the category that your site is related to see the department’s subcategories; now, you can find category-focused keywords that match perfectly to your category page.

E-commerce SEOWikipedia

Wikipedia is organized perfectly by keywords and categories. Let’s see how Wikipedia can help you with eCommerce keyword research. Write your product name in the search box. Then you can find many words and phrases that match your category page. Not only just the body of the blogs but also the contents box can help you.


There is an unbreakable bond between SEMrush and digital marketing agencies like us, Purplez. We are using this perfect eCommerce SEO tool in an unstoppable way. SEMrush shows you the keywords that your competitors are already getting ranked for.

At first, write your competitor’s website name into SEMrush’s search field, and in the sidebar, click on organic research; let’s see how this tool will help you:

First, look at the organic search positions where you find all of the keywords that your competitor ranks for, then at the organic competitors, you will see similar sites that you’re searching. Also, SEMrush shows you the intention, difficulty, and search volume of each keyword so that you can use them properly. SEMrush gives you enough keywords to last you a lifetime.

E-commerce SEOGoogle Keyword Planner

Google keyword planner is a good eCommerce SEO tool. When you enter a category page keyword, it will show the list of the close variations of that term. GKP will show you the average monthly searches and competition levels. If you dig deep into the list, you will find the perfect keyword with a low competition level.

E-commerce SEOFactors for Choosing the Best Keywords for SEO Ecommerce

Now that you have learned the perfect eCommerce SEO tools, it’s time to choose the best keyword among these dozens of keywords.

E-commerce SEOSearch Volume

Search volume is the most important metric for SEO Ecommerce; so far, if no one search for the keyword, it’s no matter how well it converts. Search volumes are different for each industry; for example, 100 search volumes is a lot for products like PoE switches, but on the other hand, 10k monthly searches are nothing for wedding dresses.  

Keyword-Product Fit

Now that you find the keywords with high volume searches, it doesn’t matter if it doesn’t fit your product even a little bit. Hundreds of people visit your website, but they don’t convert to customers. 

Commercial Intent

There are three keyword intention types: informational, commercial, and transactional.

When you search your keyword on SEMrush’s search field, on the keyword overview, you can see the intention of your keyword, and the best intention is commercial as you want real customers, not tire-kickers. 


Now it is time to see how hard it is to compete with your competitors in order to get a high rank. Look at the keyword’s difficulty in SEMrush. As it has a high number, it is hard to rank the keyword on Google.

User-Friendly Ecommerce Site Architecture

Ecommerce Website Architecture is how you organize your site by considering SEO. It must be effortless for users and search engines to find all of your pages on the website. Every page on your website must keep three or fewer clicks from your homepage. If your website is far away from user-friendly Ecommerce site architecture, don’t try to move your pages; it just makes it worse than the former architecture. Consult with an SEO professional and a developer to redirect the old pages to the new ones.

On-Page SEO for Ecommerce Sites

Now that you set up your site architecture and found the right keyword, it’s time to optimize your product and category pages to drive more traffic and increase sales.

Title Tags

In order to to get more long tail traffic, besides your target keyword, it’s imperative to add modifiers like Buy, Cheap, Best, Free Shipping, and Deals. And to increase click-through rate (CTR), it’s essential to add click magnet words like X% Off, Lowest Price, Guarantee, Overnight Shipping, and Free Shipping.

Meta Description

Your meta description is one of the most critical parts of your website. If you do not write appropriate commercial content, no one clicks to see how good your product or services are.

Meta description must include phrases to increase your Page’s CTR (click-through-rate):

Get the best prices on ____ today.

Save X% off on ____.

Get FREE shipping on all ____ today.

Click here to see all of our exclusive deals on _____.

Category Page Content

The category page content must include at least 1000 words, and the target keywords must be used up to five times. Don’t be scared of keyword density or keyword stuffing when you use your target keyword 3-5 times; google understands your site better.

The hardest part of category page content is that you must always keep conversion rate in mind.

LSI keywords

LSI keywords stand for Latent Semantic Indexing keywords that contain words and phrases close to your main keyword. Google planer is the best tool to find LSI keywords; when you search your main keyword under a “keyword by relevance” column, that’s where you can find them.

SEO-friendly URLs

The URLs must be short and contain your target keyword in order to have SEO-friendly URLs. Long URLs confuse Google and also weaken the impact of your target keywords in the URL.

Technical SEO for Ecommerce

Technical SEO is one of the critical parts for all sites, especially for eCommerce sites, as they have too many pages. Technical SEO must be optimized correctly so that search engines can browse your website and render it. And also, technical SEO higher the chances of ranking for search engine results pages (SERPs).

So let’s say you come far away and do all the things that were mentioned above; it is a complete waste of time when search engines can’t properly browse your website.

SEO tools for eCommerce site audits

There are five best SEO tools for eCommerce site audits, including Raven, SEMrush, DeepCrawl, ScreamingFrog, and Site Condor. Each of these tools finds potential errors by analyzing your site. The problems might be from anywhere, including title tags, description tags, duplicate content, thin content, and broken links.

E-commerce SEOOn A Final Note

What did you learn from this ultimate guide?

You learn that SEO is a big part of eCommerce sites, and as you keep involving each part mentioned above in your website, you’ll get a high rank in order to stand out in your target market. For more information give us a call for a free marketing audit with our top business and marketing consultants. Get a quote