One of the most underutilized areas of marketing for PMU artists (and the beauty industry) is via their website and Google my business. Each month, hundreds of potential clients are trying to find permanent makeup clinics in their city. They aren’t searching Instagram for it, and they aren’t searching Facebook for it….. they’re going to Google. So, As a continuation of developing Krista’s brand, our team also created a bespoke, mobile-responsive website.
Paris’s new website beautifully displays all of her services and prices while allowing her customers to read more information about her business and get in touch with her quickly. a new website was clean, mobile responsive, and connected to their online booking system. The new site contains links to their social media accounts and a gallery of before/after photos.
Social media has become an integral part of online life as social websites proliferate. Most include social components such as comment fields. In business, social media promotes brands, connects to current and potential customers, and fosters new business by broadening customer reach. Therefore, the goal should be to create compelling content that users will like and share with their social networks. Showing off your efforts will be critical to your confidence-building success.
While photography is undoubtedly the most important aspect to highlight on Instagram, you should also consider how you brand your company profile. PurpleZ came with the current color scheme, fonts, and general vibe they wanted to establish. We helped her buildup consistency and indeed created the desired image of her brand. We performed an audit on their social media activity and proposed a new strategy. This strategy included boosting posts to targeted audiences with specific interests 1-2 times per week. Our team also designed boostable ad images that showcased specials. To the left is an example of a recent one.