We began by implementing a more substantial keyword presence, reduced some obvious over-optimization, and then optimized for search on the local level. This involved everything from site speed improvements, blog writing, and optimization, along with off-page signals to help grow visibility.
When a business opens up, marketing is starting from scratch. There’s are specific actions that need to be taken for any local business, such as:
- Build a website with sound SEO fundamentals
- Create and complete a GMB Listing (Google Maps) and link it to your homepage
- Create listings in all of the local directories (Citations) that link to your homepage
- Develop a strategy for collecting reviews from customers
Since USPVS has multiple locations, the website needed to be structured to have its location page with that location’s particular details, separate from the main website.