Content Marketing Strategy

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OC #1 Content Marketing
Strategist

SEO Content Strategy

We implement SEO content strategy which fuels your online success. It will be integrated with brand awareness, website traffic, PPC, and lead generation along with valuable and relevant content to trigger profitable customer or client action.

Video Marketing Content Strategy

We do video content marketing strategy to show a whole different side of your business. Our content team offers the most creative video content marketing services.

Social Media Content Strategy

We get your customers to look and respond directly by implementing strong social media content marketing. We publish visual contents and posts on social media platforms.

Brand-Building Blogging Strategy

Blogging marketing is what most clients want to introduce their products and services, Blogs are the most-visited content, they can speak your customer’s language and have a great effect on their lifestyle changes.

Infographic Content Marketing

Visual contents speak louder than written contents. Our content team and designers implement infographic content marketing strategies to the best of their abilities.

What we do

Content Marketing Strategy in 2021: Skyrocketing Southern California small businesses

PurpleZ , as a top Content Marketing Strategist in Irvine, implements the most updated content marketing strategy for Southern California small to mid-sized businesses. In our content marketing strategy plan, we consider the five most essential elements to the best result. We include a timeline in your template, assign tasks to our team who knows the content strategy’s directive, brainstorm different topics consistent with diverse audiences, SEO search for optimized content, and then distribute them on social media platforms. We keep up with the most updated content strategy to increase your web traffic.

We arrange a content strategy template within your goals’ scope, which depends on your marketing campaign’s size, the amount of content, and how specific you want your template to be. PurpleZ’s content marketing strategy builds an audience and achieves profitable results.

Content Marketing Strategy Template in 2021

Strategy

Your Business case

We analyze your business case, consider the risks involved and establish a business plan for content marketing.

Production

Your Audience personas

We define your audience personas, their needs and wants, and their content engagement cycle that helps you target your ideal customer.

Design

Your Business plan

Your business plan focuses on the goals you have for your content program, your unique content value, and details of your business.

Design

Your channel plan

Once we create content, we analyze the context in which your audience will view the content and pick up the right channel.

 What is a content marketing strategy?

 

Content marketing is a strategic marketing plan centered on creating and sharing valuable, relevant, and consistent content to attract an audience, leading to action.

 

 What are the types of content?

 

Blogs- Blogs are the most common type of content. You can write blogs depending on your target audience’s needs and problems. The length of your blogs will be determined by your goals, ranging from 700 to 1500 words, and blogs more than 2000 words are the best for ranking on Google. Blogs must include visual elements. To keep readers interested, you may want to add visual elements to your post. Content with visual elements like images and videos gets more views and shares than text-only content. 70% of businesses are predicted to use visual content heavily in their marketing efforts in 2021. (Venngage, 2020).

Videos- Video is the king of online content. With the ever-growing popularity of videos, a majority of marketers turn to video marketing.

61% of businesses use video marketing in their content planning. 91% of marketers believe that video content has become more significant during the pandemic. (HubSpot, 2021).

Infographics- Instead of presenting all the information in text, many businesses will create infographics. When you use infographics, you help readers catch the most critical information at a glance that catches their attention. Many marketers consider infographics a vital marketing medium.

41.5% of marketers consider infographics the most important platform for media campaigns. (Venngage, 2020)

Guides- Guides are a great way to give users a copy of your content. These informational guides tend to be longer than content articles. In creating guides, you have people sign up to get them. By having people enter their emails to download your guides or ebooks, you expand your subscriber list and add credible leads for your business.

 

 Do Content marketing and content strategy differ?

 

Content marketing is the act of creating, sharing, and promoting content to engage users and lead an action from your target audience.

Content strategy is researching, analyzing, and planning your content based on your business goals. Say you make three blog posts and automate them to post to your Facebook, Linked In, and blog for the upcoming weeks. It is your content strategy.

Content marketing is closely related to marketing rather than creation. When you have your content created, you can reach out to influencers and other blogs to share your content.

 

 Why do online businesses battle for implementing excellent content marketing strategies?

 

Businesses use content marketing to promote their business and expand the awareness of their brand. According to content marketing statistics, 78% of companies have a team of one to three content specialists. (SEMrush, 2019). 70% of marketers invest in content marketing. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)

 

 How successful is content marketing strategy?

 

With ever-growing online businesses, content marketing gains its importance so that 36% of enterprise marketers say they’ve shifted paid advertising budget to content marketing; 60% of B2C marketers are committed to content marketing.

What are content marketing trends in 2021 and beyond?

Post pandemic evolves content marketing strategy for all businesses. Businesses keep revolving around content as it helps their business and sales dramatically grow. Building content communities, using influencers more, doubling SEO, repurposing content across channels, expanding voice search, and going live with video and webinars are the leading content marketing trends.

 What are the main tips for content marketing?

 

The first thing is to get great ideas by searching more, using analytics tools, question websites, google hints, and more. Then, create personas, identify their behaviors, needs, and expectations, go after specific target keywords with your content, evaluate your content and ensure your content reflects your brand, implement SEO services to outrank in Google.

A quick summary of the Content marketing checklist in 2021

   Setting SMART. goals

    Building target audiences

    Auditing existing website content

    Developing content guidelines

    Brainstorming content ideas with online resources

    Establishing a CMS

    Measuring actionable metrics

 

Blogging examples: Hubspot: Writing in-depth blog posts/ Adding content upgrades such as ebooks / Creating an educational and content sharing hub/Creating videos. 

Visual content: Shutterstock is an excellent image business, and it has used its reputation to make a resource that everyone can use. It attracted thousands of social shares and more than 6 billion site visits, including images, video, and music.

 LinkedIn: LinkedIn has proceeded to use this approach by producing more marketing guides, so it’s a sure bet it’s working for them.

What do statistics say about Content marketing strategy?

 According to Hubspot 

  • WordPress users write about 70 million new posts and 77 million new comments each month. (WordPress, 2020) 
  • Blogs are one of the three forms of media used in content strategies today. (HubSpot, 2020) 
  • 89% of content marketers used blog posts in their content creation strategy in 2020 
  • 70% of marketers tend to invest in content marketing. (HubSpot, 2020) 
  • Web traffic is one of the primary measurements of success for content marketing strategies. (HubSpot, 2020) 

 According to Content marketing institute

 

  • 44% of respondents state that the impact of the pandemic on their B2B content marketing strategy is moderate at best, while 25% claim that the pandemic has a significant effect on their content marketing efforts. (Content Marketing Institute, 2020)
  • 66% of B2B marketers state that they made short-term and long-term adjustments to their organization’s content marketing strategy. (Content Marketing Institute, 2020)

 Is content marketing right for my business?

 

The right content will grab new customers, and with an attractive lead in place, you can capture more of those leads. One study from HubSpot found that businesses that consistently provide fresh content to their blog see as many as 126% more leads than those without a blog. The consistent production of content skyrockets website traffic, and as traffic increases, so do conversions. 

 

Want to get a content marketing strategy? Contact us online and call us at +1 (800) 213-7303

FEATURES

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“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

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“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
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President, VIP Group

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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.

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