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OC#1 Product Strategy Types for Your Business
Pricing Strategy
In product pricing strategy, we dictate product features, the value customers relate with them, and the brand. For luxurious products, we set high prices, and for low-cost brands, the pricing strategy is to keep your price low.
Differentiation Strategy
Our product differentiation strategy focuses on giving your product a specific personality that makes it memorable and distinguished to your customers.
Positioning Strategy
We use a positioning strategy to create an image of a brand’s product or service in the mind and heart of target customers.
Focus Strategy
We use a focus strategy to target the needs of a select group of people. It is a method of developing, marketing, and selling products to a specified target market.
What we do
Product Roadmap for Southern California Small Businesses in 2021
PurpleZ, as a powerful Product Strategy Marketing Company in Irvine, implements a product roadmap to set out the vision and direction of your product. A roadmap is a strategic guiding and a plan for implementing the product strategy. Using a product roadmap enhances performance, increases customer satisfaction, revenue, optimization, and improves security. What we do in the road mapping process includes generating goals for a specific period of time, identifying the problems, aligning with your internal teams and stakeholders, defining metrics of success, and prioritizing the product roadmap.
GOOD PLAN
$1000
- 1 One Page Website
- Up to two revisions
- Site Publishing
- Add-Ons / Enhancements Available
BETTER
$1500
- 5 Custom Web Pages
- Up to two revisions
- Site Publishing
- Add-Ons / Enhancements Available
BEST PLAN
$1875
- 8 One Page Website
- Up to two revisions
- Site Publishing
- Add-Ons / Enhancements Available
Before executing the product strategy, we consider elements including your target customer or market, the uniqueness of your product in the market, problems your product solves for customers, pricing of the product, and distribution of your product. In the process of product strategy, we identify your target market, the competitive setting, and how you will differentiate yourself. Another important strategy PurpleZ uses for your products is product development used to bring new products to a market or modify existing products. Here's how we develop your product.
2021 PurpleZ's Steps to Product Development Strategy
Strategy 1
Idea Development
Brainstorming for new products and making existing products appear well.
Strategy 3
Prototyping
Creating a finished product to use as a sample for mass production.
Strategy 2
Research and Selection
Determining which ideas have an impact and influence on the market.
Strategy 4
Analysis
Investigating the market and evaluating the possible problems with the product.
FEATURES
- Custom Website Design
- Mobile Responsive
- Layout & Image Selection
- Search Engine Optimization
- Information Pages (WordPress)
- Online Store Add-On
- Web Pages
- Web Copywriting (500 words per page)
- Wordpress Website Maintenance
- Additional Web Pages
- Dedicated Account Rep
- Video Placement (Provide Video or Purchase a LYFE Video Plan)
- One-time two hours of consultation
GOOD
- Add-On
-
- $250
- 1
- $125/Page
- $200/Mo
- $125/Page
BETTER
- Add-On
-
- $250
- 5
- $125/Page
- $200/Mo
- $125/Page
BEST
- Add-On
-
- $250
- 8
- $125/Page
- $200/Mo
- $125/Page
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Testimonials
What our clients
say about us.
Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
Top SEO Company Award
Google Partner
Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
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