Product Strategy

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OC#1 Product Strategy Types for Your Business

Pricing Strategy

In product pricing strategy, we dictate product features, the value customers relate with them, and the brand. For luxurious products, we set high prices, and for low-cost brands, the pricing strategy is to keep your price low.

Differentiation Strategy

Our product differentiation strategy focuses on giving your product a specific personality that makes it memorable and distinguished to your customers.

Positioning Strategy

We use a positioning strategy to create an image of a brand’s product or service in the mind and heart of target customers.

Focus Strategy

We use a focus strategy to target the needs of a select group of people. It is a method of developing, marketing, and selling products to a specified target market.

What we do

Product Roadmap for Southern California Small Businesses in 2021

PurpleZ, as a powerful Product Strategy Marketing Company in Irvine, implements a product roadmap to set out the vision and direction of your product. A roadmap is a strategic guiding and a plan for implementing the product strategy. Using a product roadmap enhances performance, increases customer satisfaction, revenue, optimization, and improves security. What we do in the road mapping process includes generating goals for a specific period of time, identifying the problems, aligning with your internal teams and stakeholders, defining metrics of success, and prioritizing the product roadmap.



One Time

  • 1 One Page Website
  • Up to two revisions
  • Site Publishing
  • Add-Ons / Enhancements Available



One Time

  • 5 Custom Web Pages
  • Up to two revisions
  • Site Publishing
  • Add-Ons / Enhancements Available



One Time

  • 8 One Page Website
  • Up to two revisions
  • Site Publishing
  • Add-Ons / Enhancements Available

Before executing the product strategy, we consider elements including your target customer or market, the uniqueness of your product in the market, problems your product solves for customers, pricing of the product, and distribution of your product. In the process of product strategy, we identify your target market, the competitive setting, and how you will differentiate yourself. Another important strategy PurpleZ uses for your products is product development used to bring new products to a market or modify existing products. Here's how we develop your product.

2021 PurpleZ's Steps to Product Development Strategy

Strategy 1

Idea Development

Brainstorming for new products and making existing products appear well.

Strategy 3


Creating a finished product to use as a sample for mass production.

Strategy 2

Research and Selection

Determining which ideas have an impact and influence on the market.

Strategy 4


Investigating the market and evaluating the possible problems with the product.


  • Custom Website Design
  • Mobile Responsive
  • Layout & Image Selection
  • Search Engine Optimization
  • Information Pages (WordPress)
  • Online Store Add-On
  • Web Pages
  • Web Copywriting (500 words per page)
  • Wordpress Website Maintenance
  • Additional Web Pages
  • Dedicated Account Rep
  • Video Placement (Provide Video or Purchase a LYFE Video Plan)
  • One-time two hours of consultation


  • Add-On

  • $250
  • 1
  • $125/Page
  • $200/Mo
  • $125/Page


  • Add-On

  • $250
  • 5
  • $125/Page
  • $200/Mo
  • $125/Page


  • Add-On

  • $250
  • 8
  • $125/Page
  • $200/Mo
  • $125/Page


What our clients
say about us.

Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

CEO-founder, Archer Pilates

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Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Reza Mirbeik

President, VIP Group

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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.

PurpleZ Award-for-Best-Marketing-Agency-min

Best Marketing Agency Award

Orange County Best Marketing Agency-min

Orange County Best Marketing Agency Award

Orange County Best-Software-Company-Badge-min

Orange County Best Software Company Badge

Best Marketing Agency Orange County California-min

Best Marketing Agency Orange County California Award

Top DEO Company-min

Top SEO Company Award

Google PurpleZ-min

Google Partner

Google Analytics-min

Google Analytics Certified Partner

Purplez best-sem-companies-min

Purplez best sem companies Award

Top SEO Company-min

Top SEO Company Award

Awards & honors

The awards won
by our project.

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