Over the last centuries, big companies like Mercedes Benz, Starbucks & Harley Davidson have used brand extension, whereas brands like Coca-Cola, FedEx & Colgate went with the line extension strategy.
Read MoreNowadays, having a website that's not using UI UX design elements is like cutting a tree with a fork, which is pointless. Since the early days of the InteNowadays, having a website that's not using UI UX design elements is like cutting a tree with a fork, which is pointless.
Read MoreBranding is not just about listing your product or services and sitting back and waiting until someone comes and asks for it. Every choice you've ever made, every strategy you've ever built, whether they are good or bad, built you the company you have today.
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