Content marketing is one of the best strategies to grow your company and attract new customers. Yet in order for it to be effective, you must monitor your content marketing KPIs.
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In the modern business world, being an expert at content marketing is essential. That's why many different types of content marketing services are available today, from writing blog posts and creating videos to generating leads and more. But before you start using these tools to build your brand, here are some key things you should know.
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Content marketing is a highly specialized field with hundreds of job titles and responsibilities. Depending on the size of your company and its needs, you may need to hire several people to cover all the bases (or you could outsource some of it). That said, here's an overview of the most common roles.
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If you want to increase brand awareness, drive traffic to your website, improve search engine ranking, generate revenue through clicks, leads, and conversions, or help reach potential customers quickly, then paid advertising is the right choice for your business.
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