The USPVS
The Background and brand review
USPVS Law Office P.C. provides immigration-related counsel and representation in Viejo, California, and surrounding communities. This firm has successfully handled hundreds of cases for investors, businesses, and families from all around the world.
They provide rich information on how to apply for admission to the U.S. and Canada.
The Problem
This Immigration Firm was looking to increase leads via the world wide web.
Starting this company, looking for SEO, was just a young start-up. The website was in poor shape and needed top-to-bottom optimization for proper SEO and, ultimately, rankings that produce phone calls and leads.
The solution
We began by implementing a more substantial keyword presence, reduced some obvious over-optimization, and then optimized for search on the local level. This involved everything from site speed improvements, blog writing, and optimization, along with off-page signals to help grow visibility.
When a business opens up, marketing is starting from scratch. There’s are specific actions that need to be taken for any local business, such as:
- Build a website with sound SEO fundamentals
- Create and complete a GMB Listing (Google Maps) and link it to your homepage
- Create listings in all of the local directories (Citations) that link to your homepage
- Develop a strategy for collecting reviews from customers
Since USPVS has multiple locations, the website needed to be structured to have its location page with that location’s particular details, separate from the main website.
PurpleZ-offered Services
Web design
Social media marketing in Instagram, Facebook, and Youtube platforms
SEO
Content creation
Logo design
Multilingual Blogging
Online reputation
Results
New users +45%
Sessions +30%
Total clicks +50%
Total impressions +155%
Social media
+ 180% accounts reached
+ 50% content interactions
+ 9% total followers
