Spending more time enjoying some inspiration or DIY videos and learning new recipes on the internet was one of the covid-19 pandemic byproducts that turned out the influencers’ role more prominent than ever. It shifts firms’ strategies to gain more engagement with the customers through the micro-influencers besides a few business transformations approach to facilitate business growth. Here are some aspects that influencer marketing will change in 2021.
The importance of influencers’ role on customers decision making
According to a report, more than half (54%) people use social media to research goods. Almost half of (49%) consumers go for influencers’ recommendations. Concerning people get used to googling these days, digital marketing influencers are among the ten types of digital marketing you should know for your business development. What are the others?
The influence pricing
Since influencer marketing provides a $6.50 return for every dollar spent, the influencer industry’s investment will grow by 15% for the year 2021. In other words, companies tend to spend up to $15 billion on digital influencers by 2021 and 2022. It is because firms know that consumers don’t come along with traditional advertising anymore.
Which influencer platform is the best for your business in 2021?
Due to the pandemic, people get used to lying down and watch short-length videos, which yields the influencer marketing hub TikTok to be one of the most popular social platforms in a short period.
So that in the influencer marketing world, short videos overtake pictures in 2021. Although depending on your audience demographics, the influencer marketplace is diverse. The following list demonstrates an appropriate influencer platform for your eCommerce. Choosing the correct social media and the right influencers is important to prevent waste of money or time. To save the company’s budget, there are a few digital marketing agencies that handle it.
Which audience do you have?
• Is Twitter being useful for influencer marketing in 2021?
Considering 63% of Twitter users are males between the ages of 35 and 65, it is a good influencer marketing platform if your target group are males between 30 to 60 years old.
Is Pinterest being good for influencer marketing in 2021?
Since nearly 80% of Pinterest users are female, if your business relates to lifestyle, decoration and your target group are women, this is the best influencer marketing platform for you.
• Is Instagram being good for influencer marketing in 2021?
You should consider the platform if your target group is under 40 years old, regardless the sexuality.
• Is YouTube being good for influencer marketing in 2021?
Because YouTube is popular with both women and men, if your target audience is below the 50s, you should consider it your digital influencer marketing platform.
• Is Facebook being good for influencer marketing in 2021?
Although the active majority in Facebook are more than 40 years old, 68% of U.S adults claimed using it. So, suppose you want to stimulate your audience and make them share your stories in terms of digital word-of-mouth. In that case, you should not neglect the social media platform.
• Is Snapchat being good for influencer marketing in 2021?
If your service or product audience includes young adults between 18 and 24 years old, Snapchat is an excellent social media platform for making an entertainment influencing video for your brand awareness.
• Is TikTok being good for influencer marketing in 2021?
About 50% of TikTok‘s audience are under the age of 35 in the U.S; if your target group is the same age or wants to show your product amusingly in the marketplace, you can count it as an affordable platform.
With all keeping in mind, don’t forget that people are looking to be entertained at home, which leads to a more storyteller influencer that is not busy and has time to contact them.
Which Kind of digital influencer is your need for 2021?
Which Kind of influencer is required for your business? Nano influencer, Micro influencer, macro influencer, or mega influencer? Let’s pretend for a moment that you are an influencer with 10 million followers; now, reduce the number up to 100. In which case will you reply to all the comments? Although more audiences will notice the products in the first situation, There is no doubt that the larger the influencer, the lower the engagement. You need to know the two major influencer marketing Kinds and find the best for your eCommerce business. Need some help?
Micro-influencers are online influencers with 10000 to 50000 subscribers. It costs from $25 to $1250 per post, depending on the influencer marketing platform. To be more popular, they try to respond to comments and encourage their audience to keep in touch with them and get their support, leading to a mutual relationship with their followers. This is what the companies seek in 2021.
Still don’t know why social media marketing is essential for growing your company?!
A social influencer with 500,000 -1,000,000 subscribers is known as a macro-influencer, which costs from $1000 to $25000 per post, depending on the influencer marketing platform. With a large audience, macro-influencers provide enough viewability for a product. However, since the influencer does not engage in conversations with the followers, people see their posts as a reality show similarly unaffected by their ideas about products. Because of that, user engagement is not satisfying for firms. Here an example of the comparison between the engagement rate of two digital influencers Kim Kardashian and itslivb.
How could I find the best influencer?
Selecting an online influencer is hinged on your current business situation and your goal. If you want to gain the audience’s trust, or if you’re going to understand their exact need to improve your product or service, micro-influencers are the best choice for you. On the other hand, a macro-influencer tends to create hype and cover a large audience for your product to get familiar with. Perhaps a combination of them is not a bad idea! Digital marketers can manage your business awareness through different approaches.
Which Kind of activities influencers do in 2021?
Concerning the pandemic, brands shift to strategies that bring people together, feeling more concerned about each other instead of divisiveness. It leads the influencers to focus on the Kind of behaviors and conversations and their appearance. To say, the days that social media influencers fight with each other have gone; instead of that, we will see the digital influencers join each other, sharing videos and telling their daily stories together or even jointly stay in a flat!
Companies are going to pay money on the micro-influencers that are more sociable and have excellent storytelling skills to create more innovative, amusing short videos on the various influencer marketing platforms.
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