6 Types of branding strategy Purplez marketing company Specialized in
Product branding makes a single product distinct. Symbols are an essential part of product branding to help your customers identify your product easily.
Corporate Branding is the act of applying the brand name of the company to advertising efforts. It is suitable for any business that wants to develop a reputation in the marketplace.
Cultural branding is used for consumer brands like Coca-Cola and Nike, displaying a lifestyle that’s culturally relevant to the brand audience.
A co-branding is a form of branding that connects companies together. Co-branding is a marketing partnership between two or more businesses.
Geo branding involves a set of place-based elements ranging from logos and slogans. Geographic or regional branding calls upon images of certain products or services when the name is mentioned.
Online branding, or internet branding, helps businesses to position themselves in the online marketplace. This type of branding includes a company’s website, social media platforms, blogs, and other online content.
What we offer
Building Branding strategy in 2023: Ideas for Branding Southern California Successful Small Businesses
As a top Orange county marketing company in Irvine, we develop ideas that help Southern California small to mid-sized businesses brand their reputation. We provide tremendous opportunities for entrepreneurs to expand their businesses by implementing the most updated branding strategy. We build a brand strategy meticulously taking into account all aspects of your business, market, products or services, clients and competitors.
Branding is not defined as logos and images you carry your messages with. It goes further so that it can distinguish your business from the rest. Developing a powerful branding strategy, we spotlight what makes you different. We develop your visual identity, create an exceptional customer experience, create content, unify your social media channels and implement a branding strategy through passing 5 main steps.
PurpleZ's Branding Strategy Steps for Branding your Business in 2023
Setting brand objectives
We first set your brand objectives and identify the impacts your company brand has on your audience, community, and world.
We position your brand within the mind of your customers. We build a place where people can come to find and discover you and buy your product.
We analyze your audience features, demography, geography, needs, emotions, habits, and interests.
We develop an actionable marketing plan for your brand, we consider sales funnel, social media marketing, content marketing, and email marketing.
What is branding strategy?
A branding strategy represents what you stand for, a promise you make, and the personality you carry.
What are the main elements of brand identity?
Brand identity is the character of your business and the promise you make to your clients.
Brand name: It refers to the word or phrases used to distinguish the company, product, service, or concept and other central values of the brand
LOGO: A logo is a visual label that identifies the brand with its design elements.
Theme line: A catchphrase or a tagline, such as “Just do it.” for Nike
Shape: Physical shape is like the peculiar shape of the Coca-Cola bottle or the Volkswagen Beetle that can be used as a brand identity element
Graphics: Graphics are those Brand Elements that can also bring a brand to our attention in a second.
Color: Consumers instantly recognize a brand by color.
Sound: Sound can help in forming a brand’s identity as the crucial brand element.
Smell: The smell of a brand adds to the overall elements of the brand identity.
Taste: Taste is another crucial brand element that you can use to differentiate yourself from the competition. For example, McDonald’s is quite famous for its French fries.
What are the brand’s most valuable assets?
A complete perception of the power of the assets within your brand’s identity is crucial for quickening growth and creating a competitive advantage.
Elements in your brand’s identity are brand assets, evolving your brand. They need to be distinctive and relevant. Every brand owner should know that these elements trigger emotion associations and brand recognitions.
What are Emotional associations might you use in branding your business?
The emotional association can take your customers beyond brand loyalty and makes them your brand advocates.
The consumer first knows your brand, then likes your brand, and finally trusts your brand and feels an emotional association with it.
People become emotionally associated with a brand for several reasons:
The brand holds for something important to them. It shares values with them. It is unique, admirable, consistently interacts with them, makes them feel good.
What are the benefits of branding strategy?
It gives your business identity, makes your business memorable, urges consumers to buy from you, and supports your advertising
What features make a brand memorable?
Some features that make a brand name easier for people to remember. These common features are:
Accessible: People can easily interpret it, spell it, or Google it
Meaningful: It communicates your brand character, enchants an image, and promotes a positive emotional connection.
Distinctive: It is unique, memorable, and outshines your competitors.
Visual: You can convey it through design, including icons, logos, colors, etc.
Future-proof: It can evolve with the company and maintain relevance—and be adapted for different products and brand extensions.
What are the main branding strategies PurpleZ implements?
Brand positioning: Brand positioning is the positioning of your brand in the memory of your customers. It is the strategy used to set your business apart from the rest.
Brand positioning helps a business to differentiate itself from competitors. This differentiation helps increase brand awareness, communicate value, and justify pricing, impacting the bottom line.
Brand Management: Brand management is a marketing function that uses procedures to increase a product line or brand’s value over time.
Our Brand managers work to ensure that both aesthetic/tangible and intangible aspects of a brand are consistent. They promote packaging, product or service quality, marketing campaigns, and the customers’ emotional experience.
What are different types of Branding?
Personal Branding: Personal Branding is used for a person instead of Branding for a business. It demonstrates a person’s character, personality, or work as a brand.
Product Branding: Product branding makes a single product distinct. Symbols are an essential part of product branding to help your customers identify your product quickly.
Corporate Branding: Corporate Branding is the act of applying the brand name of the company to advertising efforts. It is suitable for any business that wants to develop a reputation in the marketplace.
Cultural Branding: Cultural Branding is used for consumer brands like Coca-Cola and Nike, displaying a culturally relevant lifestyle to the brand audience.
Co-branding: A co-branding is a form of Branding that connects companies. Co-branding is a marketing partnership between two or more businesses.
Geo branding: Geo branding involves a set of place-based elements ranging from logos and slogans. Geographic or regional Branding calls upon images of specific products or services when the name is mentioned.
Online Branding: Online Branding, or internet branding, helps businesses to position themselves in the online marketplace. This type of Branding includes a company’s website, social media platforms, blogs, and other online content.
How does PurpleZ help you differentiate your brand?
Everybody wants a unique brand. As one of our services, branding development helps you have your distinguished brands, but how?
- Tell a story that represents you
- Bring unprecedented encouragement
- Link your Brand to specific occasions
- Target a Market
- Shared Values
- Penetrate The Power Of Emotions
- Focus On Design
- Differentiate With Attitude
Statistics of branding strategy
According to Statistics
- 73% of consumers prefer a brand because of helpful customer service.
- 1/3 of the world’s top brands include blue in their logos.
- 72% of the best brand names are made-up words or acronyms.
- 89% of buyers stay loyal to brands that share their values.
- Brands with a blog generate 67% more leads.
- Color improves brand identification by up to 80%.
- Presenting a brand across all platforms can raise revenue by up to 23%.
- 43% of customers spend more funds on brands they are loyal to.
- 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
- 73% of small businesses spend money on social media marketing as a part of branding efforts.
- Social media (47%), company website (21%), and marketing and advertising (12%) are the best three investments for developing an employer brand (smallbizgenius)
- Initial consultation
- Create the main message
- Custom designed logo
- Color Palette
- Presentation Template
- Two additional logos variation
- Four sub-marks
- Email template
- Font recommendations
- 4-6 on brand photos
- Web icon
- Social Media Graphics
- Brand Management
- Brochure design and print (1000)
- 500 printed business cards (double-sided- full color )
- Brand Mascot
- 25% off a new website
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What our clients
say about us.
Full Service Marketing Services“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
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Strategy + Creative + Marketing“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
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Creative + Content + Marketing“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.
Best Marketing Agency Award
Orange County Best Marketing Agency Award
Orange County Best Software Company Badge
Best Marketing Agency Orange County California Award
Top SEO Company Award
Google Analytics Certified Partner
Purplez best sem companies Award
Top SEO Company Award
Best Social Media Marketing Agencies in Irvine Badge