Digital Marketing of any kind can help you with your business development. If you are not familiar with them, you are not the only one. We are going to give you details of your business process development.
Digital Marketing to develop your business
1- Search Engine Marketing (SEM)
Search Engine Marketing or SEM is a type of digital marketing to get your website or business to rank higher on the Search Engine Results Page (SERP) by using paid methods.
The little sign “Ad” at the beginning of the URL is the most recognizable sign of paid search results in Google.
Our suggestion is to use SEM, not for small startup businesses, since investing in paid advertisements may be risky. Otherwise, if SEM is planned and executed carefully and wisely for big businesses, it can be beneficial.
2- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most important types of digital marketing. In fact, SEO is a subset of SEM, without the budget. Furthermore, SEO can create a competitive advantage even for a small business. SEO needs time and effort to get good results.
There are some critical techniques for optimizing your content:
1- Using relevant keywords in your website copy.
2- Optimizing your website title.
3- Building relevant backlinks.
3- Pay-Per-Click (PPC)
Pay-Per-Click is a type of digital marketing where marketers pay a fee every time audiences click on their ad. As opposed to other types of digital marketing, it is the process of buying visits to your site.
Pay-Per-Click digital marketing is similar to Search Engine Marketing (SEM). Somehow t, PPC is a major subset of SEM.
4- Social Media Marketing (SMM)
Social Media Marketing (SMM) is a type of Digital Marketing that uses social media platforms to improve a business. You can choose your platforms based on your target audience.
Here are common SMM platforms:
5- Mobile Advertising
Mobile Advertising is any Digital Marketing that can be transformed into a mobile format. Because in recent years, mobile is the most commonly used device. All activities such as shopping, reading, searching, talking, messaging, etc., is possible by using mobile. Hence, the smart business is the one that invests in Mobile Advertising besides other Digital Marketing strategies.
6- Content Marketing
Content Marketing is one of the most popular types of Digital Marketing. Obviously, people like to spend time on online content, such as blogs, videos, images, etc. By Content Marketing, you can provide informative and fresh content that can attract your audience’s trust. At the same time, if your audience shares your content, your website will get more traffic.
7- Email Marketing
Email Marketing is the use of emails for promoting a business. There are four ways you can use Email Marketing to your advantage:
1- Loyalty: For retaining a relationship with customers
2- Commercial: To increase conversion with new products
3- Informational: Informing customers of the upcoming events or product launches
4- Offline Store Business: Notifying people about a physical store’s location to increase visits and sales.
8- TV/Radio Advertising
In recent decades, TV and radio had been entered the digital world and are included as one of the Digital Marketing categories. There are still many people who prefer traditional media and still watch TV or listen to the radio. So advertising through TV and radio channels can be so effective.
9- Influencer Marketing
Any person with a vast amount of audience or followers on social media can be an influencer. Collaborating with influencers can have a mutual benefit, both for your business and the influencer.
10- Viral Marketing
In Viral Marketing, you create content that is so fun and interesting. Then people share this content. Now millions of people will be engaged with your content. Now you can say, “ It has gone viral.”
Viral Marketing is a good way to promote your business, especially if yours is a B2C business.
As mentioned, there are different types of Digital Marketing that you can use for your business. There is no need to use all ten Digital Marketing strategies. Depending on your business target, you can decide to use which one.
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Southern New Hampshire University.( 2020, February 12). What are the 7 Types of Digital Marketing?.
Chaffey D. ( 2021, March 16). 10 reasons you need a digital marketing strategy in 2021. Smartinsights.