Golden Wrench Automotive

The Background and Brand Overview

Golden Wrench has been offering auto repair services in the North County, coastal and inland communities for over 25 years. They are committed to offering the best quality service at competitive rates. Friendly staff and ASE certified technicians who continue with advanced educational courses in up-to-date technology.

Mike Allenstein, the owner, has over 45 years of experience. He is a businessman with honesty, integrity, and an excellent drive to offer his customers the best quality service available, striving to exceed our customer’s expectations consistently.

Open Project

The Problem

Auto dealerships have a unique difficulty in digital marketing. Clients attend to engage in over 900 digital interactions with a dealership before they make a procurement.

The auto dealership’s customer journey is lengthy and complicated, so investing in the right tools is necessary for digital marketing in the auto dealership world. To get more traffic on its website, GW tapped PurpleZ to provide expert advertising campaigns.

The solution

With the challenge at hand, Purplez suggested an adjustment to GW’s digital marketing package: building out the website with information about the new product to prepare

Adapting marketing strategies meant shifting the focus from digital advertising to the website. This allowed PurpleZ to manage expectations with GW while not increasing the cost of their monthly digital marketing retainer.

PurpleZ-offered Services

Web design

Blogging

Adwords

Online reputation

Results

Organic Search Traffic: 35 %

Users +52 %

New users +57 %

Sessions +62 %

Total clicks +40 %

Total impressions +70 %

Client Testimonial
This is one of the Features that make PurpleZ unique. Not all agencies or vendors provide this flexibility, especially not on short notice.

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