Pedram Couture was impressed by PurpleZ’s subject matter expertise in PPC.
A campaign intended to drive qualified traffic and boost revenue
They chose PurpleZ for its quick response to needs. The first step PurpleZ set out to do was to tidy up the PPC campaigns. Which did not have negative keywords and run campaigns for products that were not driving sales. We reconfigured most of the campaigns to be product-focused, prioritized those with a higher value transaction, and added negative keywords to a fitter target users who were set to purchase (as opposed to common searches). The aim was to drive quality traffic and optimize campaigns based on the data aligned with sales KPIs. A vital piece of these and future optimizations is Pedram Couture’s involvement. Their viewpoint, industry experience, and insight into sales from PPC help steer the strategic direction in which PurpleZ moves forward.
With PurpleZ Solutions as their trusted digital marketing partner, Pedram Couture now has a responsive partner that provides monthly reporting and in-person strategy meetings once a quarter.