Laguna Bridal

Background and Brand overview

Laguna Bridal Boutique proudly offers brides an upscale shopping experience with a professional wedding stylist in the beautiful City of Laguna Beach, California. They carry couture designers that are willing and ready to make your gorgeous gown one of a kind. Everything a bride could dream of for her special day. A full service of bridal gowns, evening wear, and accessories, you name it. They seek out the highest quality, unique and incredible wedding gowns that are not found anywhere else.

Open Project

The Problem

We first set out to create a solid foundation for Laguna Bridal’s Brand that would scale far and surpass these initial projects. We improved brand assets and guidelines to make sure all partners were making consistent choices. They needed an e-commerce platform to launch his new bridal fashion line, a complete redesign and development of his brand’s website, and a whole lot of design and marketing support.

The solution

Conduct a full inspection to fix the issues which were preventing the site from getting indexed on the first page or search engines for the most relevant keywords

Improve organic leads and transactions

Increase organic traffic for generic and long-tail keywords for all bridal gown and evening dresses related keywords.

Fixed cannibalization problems for some significant keywords by optimizing page content and meta tags accordingly

Curated content pages for specific product groups, for example, proms dresses, bride’s mom dresses, etc.

In order to do this, we established a strategy to create one single site with layered navigation.

PurpleZ-offered Services

Ecommerce Website creation

Commercial video

Social media management




Logo design

Event management

Online reputation


Organic Search Traffic : 120%

Users +30 %

New users +27 %

Sessions +25 %

Total clicks +80 %

Total impressions +30 %

Social media

+ 80 % accounts reached

+ 35% content interactions

+ 15% total followers

Client Testimonial

PurpleZ is the most helpful marketing agency we have worked with so far. We worked with a few other agencies in Orange County before, and we can't even compare the efficiency of the work.
The marketing team is on point! The people are smart. They delivered ideas, and It's been a great experience.

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