Brand Management

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OC #1 Brand Management Techniques Outshine your Competitors

Industry Analysis

Industry analysis analyzed competing brands in your industry to position your brand. Track competitors and rank each by size, service model, reputation, and target market segment.

Strategic Analysis

The strategic analysis considers the main capabilities, strengths, and weaknesses of your own company. By identifying what your company can do to outperform your competitors, you can better understand where to position your brand.


Advertising campaigns

Advertising campaigns are the central part of brand management. Advertisements in traditional media and emerging media such as social networks can ensure lasting first impressions on a wide range of potential customers.

Public Relations

Public relations can help you to convert more customers into loyal and repeat purchasers.


What we offer

Brand management for Southern California Small Businesses in 2021

PurpleZ, as a top Brand Marketing strategist in Irvine, implements the Brand Management programs for Southern California small to mid-sized businesses. You need groundbreaking and unique ideas to create a brand that takes you far away.  We take into account three main components to manage your brand. First, we create a unique selling proposition setting you apart from competitors. We review your market and products to see if your product fits into the market, your competitors, your brand durability, and cost-effectiveness. Second, we design a basic plan for evaluation and a sustained plan for future re-evaluation. Third, we pay specific attention to your brand assets including visual elements, brand messaging, social media accounts, websites, and apps.

Retail Sector

Business Transformation Package


One Time

  • Advisory & Consultation
  • Infrastructure & Processes Model
  • Non-Digital Processes Reshaping
  • Customized Solution Enhancement

F&B Sector

Food & Beverage Sector Business Transformation Package


One Time

  • Advisory & Consultation
  • F&B Processes Model
  • F&B Digital Processes Reshaping
  • Customized Solution Enhancement


Business Transformation Package


One Time

  • User Case Studies
  • Information Architecture Improvement
  • User Interface Improvement
  • Business Advisory/ Consultation

You can make the most out of brand management. Effective brand management grows sales, raises brand awareness, enhances pricing leverages, produces long-standing customer loyalty, influences your audience’s purchase decisions, scales your brands. We consider four main principles including brand reputation, brand recognition, brand loyalty, and brand equity for better brand management.

2021 PurpleZ’s Principles to Brand Management

Principle 1

Brand Reputation

Brand reputation refers to how the general population and your target audience perceive the character, status, and quality of your brand.

Principle 3

Brand loyalty

Brand loyalty is when a customer is dedicated to a particular brand over their competitors.

Principle 2

Brand recognition

Brand recognition indicates how easy it will be for target audiences to recognize your brand without hearing or seeing the brand name.

Principle 4

Brand equity

Brand equity creates value through reputation, impression, and perception.



  • Custom Website Design
  • Mobile Responsive
  • Layout & Image Selection
  • Search Engine Optimization
  • Information Pages (WordPress)
  • Online Store Add-On
  • Web Pages
  • Web Copywriting (500 words per page)
  • Wordpress Website Maintenance
  • Additional Web Pages
  • Dedicated Account Rep
  • Video Placement (Provide Video or Purchase a LYFE Video Plan)
  • One-time two hours of consultation


  • Add-On

  • $250
  • 1
  • $125/Page
  • $200/Mo
  • $125/Page


  • Add-On

  • $250
  • 5
  • $125/Page
  • $200/Mo
  • $125/Page


  • Add-On

  • $250
  • 8
  • $125/Page
  • $200/Mo
  • $125/Page

Let’s Transform Your Business Today


What our clients
say about us.

Full Service Marketing Services
“We have a great business relationship with PurpleZ. We had worked with several other marketing companies in the Los Angeles area in the past who didn't deliver results and I'm happy to say PurpleZ is doing that. They help bring our vision to life in a way that makes sense.”
Melanie Archer

CEO-founder, Archer Pilates

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Strategy + Creative + Marketing
“Talk about going above and beyond what we asked for and then a true partner, a professional team to satisfy all our needs taking the time to explain every strategy that was implemented. Great job, couldn't have made a better choice to handle our marketing!”
Kathryn Alexander

CEO, Minx Mogul

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Creative + Content + Marketing
“PurpleZ has been instrumental in helping us build an incredible lead generating machine. Everyone at PurpleZ that I’ve met has been extremely helpful, using their experience to navigate a clear path to a successful digital marketing plan.”
Reza Mirbeik

President, VIP Group

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Winning awards for our designs and strategies is one of our constant goals. In the end, it boils down to one thing: passion for our work.


Clutch Badge

PurpleZ Award-for-Best-Marketing-Agency-min

Best Marketing Agency Award

Orange County Best Marketing Agency-min

Orange County Best Marketing Agency Award

Social Media Management

Orange County Best Software Company Badge

Best Marketing Agency Orange County California-min

Best Marketing Agency Orange County California Award

Top DEO Company-min

Top SEO Company Award

Google PurpleZ-min

Google Partner

Google Analytics-min

Google Analytics Certified Partner

Purplez best-sem-companies-min

Purplez best sem companies Award

Top SEO Company-min

Top SEO Company Award


Best Social Media Marketing Agencies in Irvine Badge

Accredited Agency

Accredited Agency

Awards & honors

The awards won
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What We Do