How We Create Your Digital Marketing Strategy in 2021
Make a framework for your brand guidelines to define your brand and how it’ll come through in your marketing campaigns. Define your USPs (unique selling points), brand image, and value proposition.
We discover your target market and who your business wants to reach with custom buyer personas. We learn about user demographics, as well as the motivations that guide people to choose your brand, products, and services.
We help you to describe your SMART goals (specific, measurable, achievable, realistic, and timely goals) to guide your strategy. We determine your organization’s short- and long-term goals for growth.
We sort out the best strategies for your business. Focus on the methods and plans that achieve the most marketing goals for your business, versus trendy strategies that your competitions are applying in their businesses.
We assist you to shape a realistic budget for your business. Most businesses in Southern California spend $3000 to $17,000 per month on online marketing.
We lead your strategy to success by planning and implementation. If you’re advertising, we determine your ad spend to improve your ROI and continuously improve it. If you’re publishing content, we build your brand with unique content marketing strategies.
Congratulations! Your campaign is live—but it’s not time to celebrate yet. We track your marketing plan to launch your campaigns across the right medium for you. Your tracking methods are contingent upon your end goal, but we keep careful track of the end results.
Our professional marketing team measures the performance of your marketing strategies by tracking their performance. We are a Google Analytics partner and we always use Google Search Console, and Google Ads to keep a pulse on your strategies and their ROI.
Best Marketing Strategies in 2021
Market segmentation as the most important part of marketing strategy should help you achieve your business goals. If you don’t have a clearly defined market segment, then your marketing is likely to be unfocused and unproductive.
If you haven’t yet identified your niche market you can use go to market techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you.
Once you have go to market strategy in your marketing plan, you can use them as a compass to steer your marketing program such as content marketing, guerilla marketing, influencer marketing, and SEO marketing in the optimal direction.
It’s all too easy to fool yourself into believing that you already understand your marketing plan without knowing your niche market clearly. But like so many things in life, target markets are in a constant state of change. The only way you can find out what’s going on between the ears of your target audience is to conduct periodic research that’s designed to define these insights and lead to correct integrated marketing communication, pricing skimming and inbound marketing.
Without this kind of market research, you might create your marketing strategy around a flawed set of assumptions. Market research always uncovers many surprises that play a pivotal role in your market positioning in your geographic segments.
Positioning is about your brand image in buyers’ minds, the connection between your company and an idea. At the same time, but more than that, it’s about creating a clear contrast between your business and competitors who might be in the market to serve to the same niche market or be perceived as similar to you. Your positioning begins with a set of differentiators, which PurpleZ R&D team can help you identify. Once you’ve finalized all your differentiators, then you can develop your positioning statement to describe who you are, who you serve, how you are different and why clients choose you.
A brand strategy is something with a character you can inspire your target market with it and motivate them around your brand message. But even greatest strategies are useless without a plan for implementation.
With PurpleZ brand strategy team you will create your brand strategy implementation plan by establishing your brand’s vision and big idea and determining how to deliver your brand to the marketplace, along with establishing your 12-month action plan to implement your strategy in your daily marketing activities.
Voice search optimization creates a unique opportunity for businesses looking to get on top of the heap. Your business’s digital marketing strategy might benefit from an upgraded voice search strategy, there’s still time to conquer your target market and gain advantage. Speak to one of PurpleZ digital marketing strategists now, because the continued growth of voice search presents right set of circumstances for digital moving forward.
Adding creative elements to your social media platforms, website or videos is a great way to create value for your audience, but interactive elements get them to engage with your brand and learn more about them. For example, suppose you are a remodeling company and add a simple but effective renovation service estimate calculator to your website. You’re now offering value to your visitors while also learning more about them based on the data that they enter into the online estimator. The info you collect from this can help you improve your personas and offer-targeting.
Employee engagement strategies aren’t easy to implement, and it’s critical to keep employees connected, as motivated employees will communicate better with each other and ensure better client outcomes. The COVID-19 pandemic has, undoubtedly, changed consumers and employees which makes engagement more important than job satisfaction.
As a business owner, you’re in charge of customer facing teams understand that even though the whole business is working remotely, you’re still all working together toward the same common goal. At its core, employee engagement is all about commitment: to the business, leadership, and a bigger purpose. So, when the crisis decreases and business restarts, employees need to feel motivated by and committed to your company’s purpose.
To keep employees engaged, company leaders must communicate steadily with 4 Cs (care, concern, control, and commitment). The more you listen to and have a discussion with employees, the more you can empower them to bring new ideas and solutions to the table, which benefits everyone involved.
Customers are looking for profound relationships with the brands they engage with. Future customers will expect a shopping experience that gets them what they want, fast and if they can’t find it from one brand, they will move on quickly. It seems omnichannel retail needs to become the top priority and needs to be applied much sooner to keep a competitive advantage.
Omni-channel marketing is not about having a presence on all the marketing channels in existence. No. It’s about focusing on marketing channels on which your target audience frequents, maximizing your online visibility on those platforms, and creating opportunities to interact with your prospects.